Tough to judge. I had a very bad experience with them when I placed my first order - damaged items, mis-shipped order, the pieces did not look nearly as good as they did in the marketing materials, etc. Then I noticed on eBay that they were listing items for less than what I paid for them as a dealer which really soured me. I know others who had similar experiences - this was not isolated just to me.
The good news is they seemed to have corrected a lot of the issues spoken about in length on this forum and in collector circles and their product looks absolutely superb now.
My best guess is that they've had a few go arounds, some hits and misses and collectors who are K&C oriented (thats exactly the market CS was going for all along) are still not convinced that the company is worth buying into.
They are going through some pretty nasty growing pains as K&C did early on.
Also, you'll notice that Honour Bound does not go for full retail as discontinued pieces - like the tanks and such. Their product is absolutely incredible but it just isn't realizing what it really should be in auction value.
Just me two cents.
Guess K&C has done an amazing job anchoring the product and the base of collectors.