Combat
Brigadier General
- Joined
- Jun 10, 2005
- Messages
- 10,369
Further confirmation that the world is dumbing down. TV viewers are apparently overtaxed by even the use of an abbreviation - must have a phonetic name for channels:
On Tuesday, the Sci Fi Channel changes its name to Syfy -- pronounced "sigh-fie," the same as the current name. The idea is to expand Sci Fi's audience, but some members of that audience have expressed their displeasure.
"Perhaps the most ill-advised branding move since New Coke," wrote CNet's "Digital City" blogger Dan Ackerman.
On Tuesday, the Sci Fi Channel changes its name to Syfy -- pronounced "sigh-fie," the same as the current name. The idea is to expand Sci Fi's audience, but some members of that audience have expressed their displeasure.
"Perhaps the most ill-advised branding move since New Coke," wrote CNet's "Digital City" blogger Dan Ackerman.