Wayne
This comment is hardly logical but I will throw it out there.
Britains' figures are very photogenic - they appear even better in photographs than they do in person. The professional photographs on their site are also very flattering. That is not a criticism of the figures, which I happen to like (I have AZW and AWI as well) just that they look ten percent better when photographed.
Other manufacturers that I purchase - K&C, TG and JJ - look ten percent better in person than they do in photographs.
There is no logical reason for it and it is probably just perception but I have seen photographs of some of the other manufacturers' new releases and thought 'that does not look all that impressive' but then found them very, very nice in person.
Jack
*I acknowledge that there is no basis for the measurement 'ten percent' in this context.