I remember a similar case at McDonald's many yrs ago. BTW, recently had a coffee at McDonald's and it was just lukewarm, maybe due to cases like this one.
Since retirement a few yrs ago I got out of the market, except for one stock, and put everything into annuities for asset protection. Don't make hardly anything on bull markets but don't have to worry about the bear.
"Do you feel that MFR's like us or dealers should just try to absorb the costs, which realistically probably isn't 100% possible?"
Reaching back many decades to my Econ 101 class, you'll charge what the market will bear. When people stop buying you'll know you've reached that point.
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