Andy's Talk at 2007 West Coaster (1 Viewer)

Steven Chong

First Sergeant
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Aug 25, 2005
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Before I summarize Andy's talk, I want to again thank Mike and Myszka Hall of Sierra Toy Soldier Company for organizing Andy's talk at the West Coaster. Andy spoke and answered questions for 1.3 hours.:)

First, some of the questions posted on the forum:

1. WWI will be available mid-April, 2007.
2. ACW is matt and available May, 2007.
3. Arnhem? Andy hopes to have British paratroopers available for sale at Chicago.
4. Silk Road? "No need to do it again." Have SOHK and IC. No plans now or foreseeable future.
5. Russians? Don't do well.

Andy talked about K&C's history. In past reports on Andy's talk, I have not summarized these comments because I have heard them many times. This time I will report them for the benefit of forum members who have never had a chance to hear Andy talk.

In the 1970's, Andy was working in Hong Kong when his brother Gordon gave a box of glossy toy soldiers as a birthday gift. This gift rewakened an interest in toy soldiers from his childhood and Andy started collecting. Soon became frustrated with the long wait time for orders from UK. Then wife Laura suggested they make toy soldiers. At the time, Andy was a graphic designer with his own one person agency. He had a bar called "Mad Dogs" and another upscale pub in Wan Chai district (the red light area located in this district) of Hong Kong. He was doing toy soldiers part time and eventually started losing money. Decided to devote all his full attention to the toy soldier business.

At one Chicago Show, Andy had set up his glossy Seaforths and Zulus on his 6' table and noticed a crowd around another table. He went to look and discovered his Hong Kong rivals, Frontline, had set up the entire Charge of the Light Brigade on their table. Could not sleep that night and decided K&C needed a unique selling point. WWII in realistic matt was not done at the time and finally decided to focus on one battle: Arnhem. In 1994-95, K&C was the first company to do an entire series (Arnhem) in matt. K&C established a name for itself and became noticed for it different line.

In 1998, heard about a movie about D-Day that was being directed by Speilberg was in production -- did not know stars or anything else about movie. Decided to do D-Day 44 line and the rest is history. K&C was the 1st company to manufacture toy soldiers in China.

At this time, the carved wood and resin vehicles were too expensive for most collectors. At a Hong Kong trade show, he noticed a booth with ploystone paperweights, pencil holders, etc., but in one corner was a very crude jeep. It was the right color and size and Andy asked if they could make few samples of a tank. He give them the references and in a few weeks received the samples. When he looked at them, he knew he had the solution. K&C was the 1st company to introduce polystone vehicles.

Andy then talked about his passion for toy soliders ... wants to do this the rest of his life. Offer the best product at the best price with the best service.

Andy then asked for questions:

A. German cavalry? He thinks K&C's scuptors does the best horses, even better than the Russians. Have a production schedule for 2007 already, maybe 2008.

B. Dioramas? K&C would be doing more architectural pieces for dioramas.

C. Pacific? New IWJ, which Andy thought was some of K&C's best sculpts, did not sell anything like the first IWJ series or the other European lines.

D. Railway Station Diorama? Took Gordon 2 weeks to make, working 10 - 12 hours a day. Gordon's artistry has increased from one diorama to the next.

E. Retirements? Depends on how well something sells. There is the initial surge, the decrease, then ... Everything has a shelf life.
 
Excuse my ignorance but is Chicago in September?

Rob
 
Steven,
As usual - great report!

Glad to see German Cavalry back on the schedule.

Last month I had a chance to go to Iwo Jima and walk the island. I was so inspired that I ordered all the K&C Iwo sets the day after I got back. Andy's right: They are some of his best sculpts.
I was really hoping for more Iwo sets but from your report, it doesn't look like it's in the cards.

Semper Fi!
Rick
 
Thanks for the update Steven. Glad the WW1 figures will be at Valley Forge.
It's too bad about the Pacific. A lot of great figures you could do for that theater. I don't know why more people aren't interested in the Pacific War?
I love Hawaii and have visited Pearl Harbor several times so I've always been fascinated with that theater. The fighting was unbelievably savage. HBO is putting out a Pacific War mini series in 2009. Maybe that will build interest.
 
Before I summarize Andy's talk, I want to again thank Mike and Myszka Hall of Sierra Toy Soldier Company for organizing Andy's talk at the West Coaster. Andy spoke and answered questions for 1.3 hours.:)

First, some of the questions posted on the forum:

1. WWI will be available mid-April, 2007.
2. ACW is matt and available May, 2007.
3. Arnhem? Andy hopes to have British paratroopers available for sale at Chicago.
4. Silk Road? "No need to do it again." Have SOHK and IC. No plans now or foreseeable future.
5. Russians? Don't do well.

Andy talked about K&C's history. In past reports on Andy's talk, I have not summarized these comments because I have heard them many times. This time I will report them for the benefit of forum members who have never had a chance to hear Andy talk.



Steven

That is a great report and thank you for taking the time to give all the details on King and Country. Andy's story is truely amazing.

I personally appreciate all your King and Country reports on the K&C thread - it really gives all of us the up to date info on our FAVORITE TOY SOLDIER MAKER.

Again, many thanks for your efforts.

Ron
 
Thanks to Carlos and Steven for the photos and to Steven for the report. Great job (but was it a job?:) ) by both.

Having read all the posts on the different threads, the least I can say is that the passions about several matters are trigged off.

Will the Symposium cool down the heat or, on the contrary, will make the whole thing out of control, here, on the forum?

Having said that, I wish to all attendees the greatest week-end of their life (as collectors of course. Who can forget his wedding night?:) ).

Pierre.
 
Thanks for the update, I sure wish I could have gotten to the West Coaster-maybe next year.

Any comments about the 'Crusader and Saracens' line ? I'm curious about how they're selling and any future releases of the line.

mike
 
I have heard the story of K&C' begining before but it is always good to hear it again as a refresher. I learned a bit more that may not have been told in the past.

It is very disappointing that the newer Iwo Jima Releases are not selling well. Like Andy, I agree that they (the Japanese and the Marines) are the best work from K&C yet. The figures have such a realistic look to them. Their proportions (arms relating to legs, one figure in relation to every other figure, size of the hands to the arms, size of the heads in relationship to the body, and even the eyes related to the ears; they are just so well done and look so real), coloring, facial expressions, and equipment detailing are superior to other figures. I certainly hope that their sales increase to motivate more releases.

Another disappointment is the slow sales of the Russian figures. I must admit that at first I was not attracted to the series. I deceided one day to give them a try and I ordered the second T-34. When I received it I was so impressed with the detailing and the figures that I deceided to get the entire series. They, the Russians, are almost as well done as the Iwo Jima series figures and I encourage others to buy at least one set, give them a chance, hold them in your hand and take a good long look at them. Perhaps then more releases will be made available and the series will have more collectors. It is sort-of-like the chicken and the egg syndrom. What comes first, a large selection of figures and vehicles or the collectors?
 
It's only my opinion but I'm not attracted to the Pacific theatre because the amphibious vehicles and landing craft etc look a bit odd on a shelf unless a good deal of effort is made regarding ocean/beach dioramas. Maybe more people would collect that range if K & C produced some (relatively) cheap stand alone dios that these amphibious vehicles and figs could be placed on.

At the risk of sounding political I feel the Russians part in WWII tends to be downplayed by many people in the US, so few bother to collect that range. Hollywood plays a part also because when we think Winter, we think of Battle of the Bulge and Germans rather than Russians.
 
It's only my opinion but I'm not attracted to the Pacific theatre because the amphibious vehicles and landing craft etc look a bit odd on a shelf unless a good deal of effort is made regarding ocean/beach dioramas. Maybe more people would collect that range if K & C produced some (relatively) cheap stand alone dios that these amphibious vehicles and figs could be placed on.

At the risk of sounding political I feel the Russians part in WWII tends to be downplayed by many people in the US, so few bother to collect that range. Hollywood plays a part also because when we think Winter, we think of Battle of the Bulge and Germans rather than Russians.

OZ

I agree with you.

US market isnt too interested in the Russian Stuff - although a great movie came out a few years back - Stalingrad (US Movie) - it has great special effects and really was well done. Sometimes you need a little Hollywood to spark interests - Look at "Saving Private Ryan" and "Band of Brother" recently.

Ron
 
Yep, no matter how good the products are, if people aren't interested in the subject matter, they won't buy.
 
I hope that our interests are not solely dictated by Hollywood. If so, we are doomed. There does seem to be a profound lack of knowledge regarding the eastern front. Anyone interested in WWII should really try a few books on the subject. We discussed this before but how about more Russian military casualties at the battle of Moscow than combined US & Brit losses for the entire war? How about more Yugoslavian military deaths than US in WWII? That's not an attempt to belittle US efforts just some comparisons on the magnitude of the fighting in other areas. I have also been surprised that there appears to be some cold war attitudes toward the russians/commies that discourages interest. That's somewhat interesting considering where the KC products are made.
 
I hope that our interests are not solely dictated by Hollywood. If so, we are doomed. There does seem to be a profound lack of knowledge regarding the eastern front. Anyone interested in WWII should really try a few books on the subject. We discussed this before but how about more Russian military casualties at the battle of Moscow than combined US & Brit losses for the entire war? How about more Yugoslavian military deaths than US in WWII? That's not an attempt to belittle US efforts just some comparisons on the magnitude of the fighting in other areas. I have also been surprised that there appears to be some cold war attitudes toward the russians/commies that discourages interest. That's somewhat interesting considering where the KC products are made.

Combat

I agree - Hollywood - should not dictate our collection desires. But, the masses - average person who buys these figures from Treefrog and others - Movies do have a profound impact.

Luckly - King & Country sees beyond that and deals with a wide range of interests. Andy is the man - I have said it before and I will say it again. He has established a company product line that has a little something for everyone. With the BEST QUALITY IN THE ENTIRE WORLD !

So the collectors do have a safe home with King and Country.

Ron
 
Combat

I agree - Hollywood - should not dictate our collection desires. But, the masses - average person who buys these figures from Treefrog and others - Movies do have a profound impact.

Luckly - King & Country sees beyond that and deals with a wide range of interests. Andy is the man - I have said it before and I will say it again. He has established a company product line that has a little something for everyone. With the BEST QUALITY IN THE ENTIRE WORLD !

So the collectors do have a safe home with King and Country.

Ron

So where are my russians?
 
I have a couple of the sets and i really want the T34,but if Andys not making more for a while its ok because i can catch up on other stuff.

Rob
 

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