Australia Day Lamb Ad - could break record for complaints (1 Viewer)

[The Military Workshop]

PLEASE DO NOT READ THIS POST IF YOU HAVE NO SENSE OF HUMOUR OR ARE EASILY OFFENDED.
IF YOU REPORT THIS THREAD TO THE MODS I JUST WANT YOU TO KNOW I HAVE LIAM NEESON ON STANDBY AND HE WILL FIND YOU.​

Each year Australian lamb creates a funny ad to coincide with Australia day. This year it is creating more complaints than normal. It has not aired on TV yet but the Youtube clip of the ad has received 1.79 million views in just three days, while media monitoring has recorded 115 million impressions. It is also getting plenty of radio and news/online coverage.

The campaign, which stars SBS newsreader Lee Lin Chin, has triggered more than 300 complaints to the ASB in 72-hours, putting the campaign on pace to break the record held by infidelity website Ashely Madison, which drew 418 complaints for an ad in 2014.

While the ASB promised to fast track an investigation given the three-week timeframe of the campaign it will not decide whether to ban the ad until at least the middle of next week, to give the marketer a chance to respond to the complaints.

The theme of the ad is a military type operation to bring people back from overseas to eat lamb. In the ad commandos smash their way into a vegan’s home before torching his dinner with a flame thrower.The scene has sparked outrage in the vegan and vegetarian communities with people claiming it is promoting violence towards vegans.

See for yourself

http://mumbrella.com.au/mla-austral...-hearing-over-vegan-violence-next-week-339416

 

[lancer]

That's pretty creative and very funny. "Gary, get out of the pool." No need for Neeson here.:wink2: -- Al

 

[waynepoo]

Cool, and I see Sam still gets a look in flying the chopper, bugger the Vegans...top ad. :salute:: A bit of Ostentatious on Oz day will sort them out. :wink2:

https://www.youtube.com/watch?v=fcsLnFELx0Q

Wayne.

 

[OzDigger]

REALLY??? has Political Correctness gone that far!!!! This Lamb ad (advertisement) is sooo much better than their previous Ozzie Day versions, it even has Bond references. I'm sooo gonna buy a Lamb shoulder for Ozzie Day {sm4}

 

[The Military Workshop]

I see the TV version is much shorter than the original version which had the vegan offending bit.

I do understand no vegans were kaled in the making of the ad.

 

[hotel3alpha]

Brett,

"Promoting Violence against Vegans"...man you have got to be kidding me. Did not know you guys had a "Lamb Day"...cool commercial.

John from Texas

 

[TomNT]

I see we stole a US Carrier for the ad....:rolleyes2: Seriously though, what's all the fuss about! Brilliant ad and as Matt said, has political correctness gone that far or should I say completely stupid!

Tom

 

[The Military Workshop]

One of the other bits mentioned was that the operation to get the Aussies back to Oz was called operation Boomerang.

I threw a boomerang once but it never came back. I have been looking fearfully over my shoulder ever since{sm4}.

 

[The Military Workshop]

Did break the record for complaints but thankfully complaint not upheld{sm4}.