IMO, the bottom line is that 1/32 scale is presently experiencing a Renaissance with the quality and production capacity on the rise. I’m excited about the future of this market segment.
When I started collecting just 14 months ago the 1/32 scale WWII market had little to offer except FOV. The figures were dominated by poor quality Britains, old Conte figures (produced years ago) and with new Figarti and ONWTC sets yet to be released. The entire market segment was stale and diminishing.
It was bleak!
IMO, 1/32 scale WWII market is going through a much needed Renaissance lead by Conte, ONWTC, Figarti and Britains (I’m happy to say) with quality FOV (Enthusiast series) continuing to supply the bulk of the vehicles.
This is a great thing for 1/32 scale collectors that have been deprived of the innovation and perceived quality dominated by King and Country in the 1/30 market. This 1/32 Renaissance is coming barely in time to stem the tide of collectors migrating to the 1/30 market.
Again IMO, given that the 1/32 companies continue to produce innovative high quality products at market driven prices this market will thrive long term. Yeah, I know this is common sense.
Additionally, competition between this market segment (1/32) will continue to expand the market revenue shared by these companies and the product quality will evolve to point of attracting some 1/30 diehard collectors to this segment to obtain figures, vehicles, etc. not yet available to the 1/30 market despite scale differences. Hence, you might see some “crossover” business from 1/30 market segment in time.
However, this potential crossover business poses NO threat to KC. IMO, KC revenues will continue to be strong with revenues expanding due to Andy's business acumen and well earned market share following.
I hope my outlook is correct but time will tell and we'll know more by the time OTSN Show in Chicago in September if there is any apparent trend emerging. This could be a very exciting time.
Keep collecting and having fun,
Carlos
Emerging
