PolarBear
Major
- Joined
- Feb 24, 2007
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- 6,706
From this week's Treefrog Rivet:
The Britain's Scoop by Richard Walker --What's in Store for 2009?
2009 promises to be a challenging and unusual year. What does W. Britain have in mind for making the best of the year for our collectors and dealers?
1) Budgeting - with discretionary income and expenditures likely to be examined closely it will be more important than ever for collectors to be able to plan out and budget their purchases. To accommodate this W. Britain will be producing a large catalog in early February that will show new releases through the summer. This should allow folks the time they need to account for new and existing ranges and make well planned out decisions on what they will collect.
2) Release Dates - another key to making the best of the year will be steady and consistent releases. We have worked hard with our painting and casting facilities to insure a steady flow of new figures that are evenly spaced out. Once again, this should help not only with collector's budgets but with retailer cash flow and budgeting as well.
3) Set Sizes - many of the figures will be sold as singles in either clear clamshell packaging or window boxes. This will keep the price points reasonable and accessible to not only new collectors but existing ones who (like me) want their weekly soldier "fix". Multi figure sets will continue to be produced but will typically be limited edition (and in most cases made in sufficient quantities to last for 90-180 days)
4) Catalogs - In addition to the large February catalog there will be small flyers spaced throughout the year. A new catalog will also appear in the summer. This literature will help keep collectors informed between major catalog releases, though these flyers will not feature an overwhelming number of figures to collect.
5) Quantities - Both the number of figures and sets released and the number of each made will be closely watched so as not overwhelm collectors and retailers. A close eye will be kept on the number of new releases. Furthermore, we will try to strike a balance between having enough of each new figure made to accommodate demand over a number of months and making too many which will affect the pace of development of new figures. When a figure runs out quickly it will be reproduced and restocked if it is not a limited edition.
The Britain's Scoop by Richard Walker --What's in Store for 2009?
2009 promises to be a challenging and unusual year. What does W. Britain have in mind for making the best of the year for our collectors and dealers?
1) Budgeting - with discretionary income and expenditures likely to be examined closely it will be more important than ever for collectors to be able to plan out and budget their purchases. To accommodate this W. Britain will be producing a large catalog in early February that will show new releases through the summer. This should allow folks the time they need to account for new and existing ranges and make well planned out decisions on what they will collect.
2) Release Dates - another key to making the best of the year will be steady and consistent releases. We have worked hard with our painting and casting facilities to insure a steady flow of new figures that are evenly spaced out. Once again, this should help not only with collector's budgets but with retailer cash flow and budgeting as well.
3) Set Sizes - many of the figures will be sold as singles in either clear clamshell packaging or window boxes. This will keep the price points reasonable and accessible to not only new collectors but existing ones who (like me) want their weekly soldier "fix". Multi figure sets will continue to be produced but will typically be limited edition (and in most cases made in sufficient quantities to last for 90-180 days)
4) Catalogs - In addition to the large February catalog there will be small flyers spaced throughout the year. A new catalog will also appear in the summer. This literature will help keep collectors informed between major catalog releases, though these flyers will not feature an overwhelming number of figures to collect.
5) Quantities - Both the number of figures and sets released and the number of each made will be closely watched so as not overwhelm collectors and retailers. A close eye will be kept on the number of new releases. Furthermore, we will try to strike a balance between having enough of each new figure made to accommodate demand over a number of months and making too many which will affect the pace of development of new figures. When a figure runs out quickly it will be reproduced and restocked if it is not a limited edition.