American or Uk & Australian? (1 Viewer)

gk5717

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I,ve been collecting K&C for 10 years now. Seems when I first started collecting, and the following years K&C was geared to the American collectors. Now in the past year or so, especially this year it seems K&C is now going after the Uk and Australian collectors.
This is not a knock on K&C but just an observation.
Is that where the money is?
Gary
 
I,ve been collecting K&C for 10 years now. Seems when I first started collecting, and the following years K&C was geared to the American collectors. Now in the past year or so, especially this year it seems K&C is now going after the Uk and Australian collectors.
This is not a knock on K&C but just an observation.
Is that where the money is?
Gary

Gary,

I do think it is. When I started collecting it was American and Germans for years, but since the Arnhem releases its been great to get Tommies for D Day,Dunkirk,North Africa etc and most lately the RAF. I don't think it detracts from any other range to have Brits and Aussies , its no reflection on US releases and as we see there are more US Paras are on the way. The RAF range does indeed appear to be very popular with collectors , its great to see.

Just my view

Rob
 
I,ve been collecting K&C for 10 years now. Seems when I first started collecting, and the following years K&C was geared to the American collectors. Now in the past year or so, especially this year it seems K&C is now going after the Uk and Australian collectors.
This is not a knock on K&C but just an observation.
Is that where the money is?
Gary

Gary,
I think you will also agree K&C has been going for the French, Italian and Singaporean customers also. I would think USA still the biggest market but %age of total sales declined as other areas increased. Quite a few collectors who first buy figures that represent their country then go on to buy figures from other countries.

It is hard to typecast collectors. I have an Australian collector of Italian heritage whose main intetrest is WWII Americans and Romans. Not bought a WWII Italian or Aussie figure yet !

In relation to population ratio the number of American figures / series still greatly outnumbers all Australian figures produced (about 30 - 35).

Just as some Australian collectors collect ACW, Amer Rev and D Day Americans there are some international collectors who buy 8th Army Aussies or Lighthorse.

In relation to the Lighthorse series I think some non Lighthorse fans might soon find the Turks useful in the ME or LOA series. That can lead to such things as LOJ camels, desert buildings, palm trees, sandbags. Seems to be part of a cunning plan. Likewise I think the EA Aussies are reasonably popular elsewhere.

Same could also be said for John Jenkins who has recently started Naps and Leuthen and slowed down on his American related figures.

Just a few thoughts.

Regards
Brett
 
Your market or the consumers you're trying to appeal to can never be stationary or you don't grow. K & C is making the smart choice of trying to expand their business and just not rely on their pre-existing base. To grow your customers you need to make something they will wish to purchase. It's wise business policy. For clarity, this doesn't mean that they're ignoring the pre-existing base.
 
Gary I don't read too much into what is released. There is no doubt the U.S. is the world's largest market however history is made up of a wide variety of conflicts and participants that get the toy soldier treatment at some point. Right now the Brits/Aussies are in vogue, it will not always be so. Just look at the Soviets, they were out of vogue for years and have now made a nice comeback. Kind of like your St. Louis Blues. Finally made the playoffs after being out for many years. Brings back memories of their glory days back in the old Norris Division when they constantly made the playoffs. I believe they even held the record for most consecutive appearances. But I digress.

As a Canadian I often wonder why the toy soldier community pays so little respect to my countries participation in the World Wars. In WWI we took Vimy and the Germans coined us the Empires Elite Stormtroopers! In WWII we had the world's third largest Navy and used it to supply Britian throughout the Atlantic War and persevered against Hitlers wolfpacks. We volunteered in huge numbers for the RAF during the Battle of Britain. We invaded Dieppe and taught our Allies a practical bloody lesson that was to prove invaluable to the later success of D-Day. We lost an entire brigade in the ill fated defence of Hong Kong ( the very place K&C operates in!!!) with many prisoners dying in the hands of the Japanese work camps. We helped liberate Sicily and Italy and fought Hitlers elite 1st Parachute Division at Ortona ( the little Stalingrad ). We dropped paratroopers and landed on the beaches at D-Day ( Juno was the second bloodiest after Omaha ) and primarily fought the fanatical SS panzer divisions to a standstill. We liberated most of Holland and opened up the important port of Antwerp to supply the Allied armies so they could take the fight to Germany, etc, etc etc. If you unfortunately look at casualty lists we are right up there. Yet despite this huge participation and role in the wars there is still no market for Canadian troops. I've heard it said that is because our kit is not distinctive. May I respectfully point out that many Allied vehicles used were either U.S or British and had a white star emblazoned on them and wore U.S./British uniforms and used their weapons and they have been manufactured like the French, Australians, New Zealanders, Polish etc.

I guess what I'm trying to say is that your title could easily include Canada and a whole host of other participants. One of the joys of collecting for me is the anticipation of what's to come and at some point everything has its day in the sun, perhaps even, dare I say it...........Canadians! :wink2:
 
I would think its evolution as collectors change as does interests. Its also cyclical we are getting sufficient english and commonwealth troops etc at the moment but, in a few months it may be more orientated towards US troops again. I don't really think there is such a discrepancy or lack of US releases as some would have you believe!!!! There are many ranges and, I think it was Brett who highlighted them earlier today where it would be strange to place US troops in. A they may not have been there or, even entered the war by then.

I still look at the past releases and did again when this notion of lack of US troops was raised and, there have been a plethora of US releases its as some have mentioned keeping the releases as fresh as possible and, obviously attracting new and trying to keep existing customers interested.
Mitch
 

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