King & Country
1st Lieutenant
- Joined
- May 23, 2005
- Messages
- 4,930
Hi Guys,
Recently “Fishead” commented that he “hated limited editions” and “hated the whole retirement thing” and gave his reasons for doing so.
First of all, everyone has a right to an opinion and if that really is “Fishead’s”… so be it. But from my point-of-view as a manufacturer and collector myself—I beg to differ.
The pros and cons of the “Limited Edition” have been discussed endlessly on this forum and the other one. For me, it’s a way to design and produce something a little out of the ordinary that might just have more of a “limited” appeal rather than a “general” appeal to the collecting public.
By adding on special figures… or different packaging… sometimes a brochure you make that item a “Value Added Product.” By limiting the numbers you don’t obviously overproduce and you add to the “collectability”.
None of the above is, of course, rocket science… it’s standard operating procedure for many companies… K&C included. Most dealers also like it because they get a quick return on their investment and that allows them to reinvest in more new product which keeps their collectors and customers satisfied and me happy too.
Now onto the “Retirement” issue… Retirement of older product is not only an option but an essential part of doing business. Manufacturers… distributors… dealers… and collectors all have a “SPACE” problem.
None of us has the luxury of unlimited space to carry each and every item we have ever designed… manufactured… sold… or collected over the years.
Older items have to make way for newer items all the time. Simultaneously as we keep trying to improve our product and as new improvements come “on stream” we can look at earlier pieces and say, “Well it was good for then but we can do so much better now!”
One other point—an important one—is that every item, no matter how good, has a definite “shelf life”. Items can sell extremely well for six months… a year…. Or even more but then interest from collectors eventually wanes. That’s also why we retire something. Is “Fishead” suggesting that just because he wants an item or series continued that a dealer or manufacturer must hang on to it indefinitely?
As many of you know I love this hobby/ business passionately. But, and it’s a big but, it has to be run as a business on a professional basis. That means fresh new products that excite and expand the market… constantly. Not only do I think will most of my fellow manufacturers agree but so, I believe, will most collectors… Best wishes and happy collecting to one and all!
Andy C. Neilson
Recently “Fishead” commented that he “hated limited editions” and “hated the whole retirement thing” and gave his reasons for doing so.
First of all, everyone has a right to an opinion and if that really is “Fishead’s”… so be it. But from my point-of-view as a manufacturer and collector myself—I beg to differ.
The pros and cons of the “Limited Edition” have been discussed endlessly on this forum and the other one. For me, it’s a way to design and produce something a little out of the ordinary that might just have more of a “limited” appeal rather than a “general” appeal to the collecting public.
By adding on special figures… or different packaging… sometimes a brochure you make that item a “Value Added Product.” By limiting the numbers you don’t obviously overproduce and you add to the “collectability”.
None of the above is, of course, rocket science… it’s standard operating procedure for many companies… K&C included. Most dealers also like it because they get a quick return on their investment and that allows them to reinvest in more new product which keeps their collectors and customers satisfied and me happy too.
Now onto the “Retirement” issue… Retirement of older product is not only an option but an essential part of doing business. Manufacturers… distributors… dealers… and collectors all have a “SPACE” problem.
None of us has the luxury of unlimited space to carry each and every item we have ever designed… manufactured… sold… or collected over the years.
Older items have to make way for newer items all the time. Simultaneously as we keep trying to improve our product and as new improvements come “on stream” we can look at earlier pieces and say, “Well it was good for then but we can do so much better now!”
One other point—an important one—is that every item, no matter how good, has a definite “shelf life”. Items can sell extremely well for six months… a year…. Or even more but then interest from collectors eventually wanes. That’s also why we retire something. Is “Fishead” suggesting that just because he wants an item or series continued that a dealer or manufacturer must hang on to it indefinitely?
As many of you know I love this hobby/ business passionately. But, and it’s a big but, it has to be run as a business on a professional basis. That means fresh new products that excite and expand the market… constantly. Not only do I think will most of my fellow manufacturers agree but so, I believe, will most collectors… Best wishes and happy collecting to one and all!
Andy C. Neilson