It's great to see that our new MB Series of figures is generating some interesting discussion. I thought I'd take a moment to provide some thoughts regarding our approach and to address some of the comments regarding our new Mass Battle (MB) series of figures.
Our normal, connoisseur products will still make up the vast majority of what we do and prices of these products will not be affected by the existence of the MB figures. So from that perspective, there is no relationship between what we are doing with our "MB" range and connoisseur level of products. Yes, the prices on our connoisseur figures has been higher on a few releases lately but that's in large part because of the complexity of the figures and the fact that we are pushing the quality of the painting higher and higher. For those who have received the Thirty Years War figures or Retreat from Russia Sledge for example, they will see that we have elevated the painting quality even higher than we have achieved before. This is a conscious choice and it's not a price increase across the board nor are the higher prices on these pieces without added value. On the contrary, once you see the figures you will see that it's been money well spent! We are a company that is always trying to innovate and elevate the level of our products. Our focus as a company has never really been on price, it's always been on achieving a quality level never before seen on a mass produced figure and then providing it for a price that is extremely reasonable relative to that quality.
For the MB Series of figures, we guarantee you won't ever see "sloppy" painting that sometimes can be associated with figures in this price range. Above anything else, the painting on the MB figures is incredibly crisp and neat and like our connoisseur figures do at the higher end of the quality scale, these figures represent a tremendous value in terms of the quality of painting and sculpting that you will get on a $38 figure. Simply put, they're really excellent figures. So don't think of them so much as $38 figures, think of them as First Legion $38 figures which means much the same as it does for our $65 figures (you get more than you pay for!). Here are some additional images, though they look better in the hand.
Some of the individual figures.
Why we created them!
There will not be a connoisseur version and a mass battle version of everything we create. Far from it and we will never release a new group of figures in both connoisseur and MB quality simultaneously. Connoisseur quality will always be the priority and most of our ranges will never have MB figures created for them. We are selecting very specific products for very specific periods to allow for the creation of larger dioramas at a more reasonable price point using figures that complement our connoisseur figures. People have often pointed out to us that First Legion figures can be used with much more expensive Russian figures in the same dioramas and not at all look out of place. Our MB figures can be used with our connoisseur figures and not at all look out of place as well. As a company, we have always had a very diorama-centric approach to what we do and how we do it. We have created some truly massive individual releases, for example 40 figures representing the French 18th Line infantry. We do this because it results in a very realistic diorama when there is a lot of individual variety, rather than many repeats of the same figure. These new figures are another step in assisting our customers to create such large dioramas. With these particular ACW figures, they use the sculpts of the 55th NC figures, but we've changed arm and head variants, changed all of the uniform colors, and converted a few of them to new standard bearers. So for folks who have the 55th NC figures, they can add these figures to them and are not simply getting a lower cost, simpler version of what they already have, they are new figures that can be used with those figures to add even more variety. So this gives a good example of what we intend to do with the new series.
We hope that these new figures will appeal to both our current customers as well as to collectors who purchase figures in this price range who don't currently collect First Legion. But if you love our connoisseur figures and collect them because they are the best available, by all means please continue to do so. The existence of these in no way changes the level of support or general approach to our connoisseur figures. However, if you love our connoisseur figures but love large dioramas, supplement those dioramas with these figures. And finally, if you have never collected our figures because the price point is a bit high, we now have a more entry level figure that will compare very favorably to figures that are available at the price point you collect. In the end, we are a company that wants to produce only the best products available at their price point and we feel we have achieved this with the new series of figures. We hope that for those of you who collect the new series that once you have them in your hands, you'll agree.
Thanks for listening and I hope this explanation has been helpful and given you a bit of insight into the new Mass Battle series. These figures will be available in our next pre-order grouping in about a week or so and shipping to customers in late March. We thank you all for your continued support!
Best,
Matt
First Legion