Cyber Field Marshall
Sergeant Major
- Joined
- Jan 2, 2009
- Messages
- 1,608
I like many collectors are one of the unfortunates who does not have a bricks and mortar store to see releases first hand before making a purchase decision. As such I exclusively rely on pictures and therefore what I see greatly influences my purchasing decision. I’m sure many of you have bought an item that contained a surprise for you after the purchase because it looked different in person than its picture ( this can be a good or bad surprise). Perhaps the colouration was different, details surprised etc. With prices being what they are today I think it is more important than ever for collectors to make an informed choice.
Too many companies market their product with a simple “drawing” or poor pictures. I think K&C’s marketing pictures accurately portray their pieces in most cases but it could be better. What I’d like to see K&C and their dealers do more of are the “360” pictures. These can really highlight what the piece will look like and greatly helps us who are unable to see the pieces in person. Both the K&C and Treefrog websites have some pieces portrayed this way but I’d definitely like to see every release marketed that way. I think still pictures with multiple angles would also be helpful for all pieces.
I’ll share two specific examples with everyone. I like the USAAF line. AF016 Groundcrew on a Bicycle is an example of good marketing. The writing on the back of the guy’s jacket says “Yonkers Yankees” but I’d never know that if I didn’t have a 360 view. That made that piece unique and desirable for me. I’ll give an example of marketing that could be improved. I wasn’t going to buy AF017 Crew Chief with Clipboard from the photo however by chance from a diorama photo I saw this piece. The guy had an awesome aboriginal emblem on the back of his leather coat and then that piece’s detail made it a must buy. Hopefully from these two small example its clear what good presentation of pieces can make. Does anyone else have examples of how the real piece either disappointed or surprised to the upside because of marketing pictures. Thank you for your consideration. :smile2:
Too many companies market their product with a simple “drawing” or poor pictures. I think K&C’s marketing pictures accurately portray their pieces in most cases but it could be better. What I’d like to see K&C and their dealers do more of are the “360” pictures. These can really highlight what the piece will look like and greatly helps us who are unable to see the pieces in person. Both the K&C and Treefrog websites have some pieces portrayed this way but I’d definitely like to see every release marketed that way. I think still pictures with multiple angles would also be helpful for all pieces.
I’ll share two specific examples with everyone. I like the USAAF line. AF016 Groundcrew on a Bicycle is an example of good marketing. The writing on the back of the guy’s jacket says “Yonkers Yankees” but I’d never know that if I didn’t have a 360 view. That made that piece unique and desirable for me. I’ll give an example of marketing that could be improved. I wasn’t going to buy AF017 Crew Chief with Clipboard from the photo however by chance from a diorama photo I saw this piece. The guy had an awesome aboriginal emblem on the back of his leather coat and then that piece’s detail made it a must buy. Hopefully from these two small example its clear what good presentation of pieces can make. Does anyone else have examples of how the real piece either disappointed or surprised to the upside because of marketing pictures. Thank you for your consideration. :smile2: