Brand loyalty poll (1 Viewer)

[Currahee Chris]

The above posts raise an interesting question. Just what is loyalty? In military terms I understand it: you all depend on one another. No one is left behind.

Buying a product is completely different. It's a commercial relationship: if you make the products I like, I will buy them and pay you. We both profit: I get the product and you get my money. That's all it is boiled down to its essence. Loyalty has nothing to do with it.

Moreover, loyalty is a two way street. What must be given must be returned. That's a non sequitur in a commercial relationship.

I have seen employees who have been loyal to their company their whole working life but when it suits the company it will lay them off.

No, loyalty has no place in commercial relationships.

Post of the year!! Best statements on this issue to date. I'm the fool in all of this, and I have certainly been guilty of confusing concepts like honor and loyalty in the business world- you are dead on Brad- heck, my firm laid me off earlier this year after I gave them 7 loyal years on my end. Loyalty and honor are concepts that exist for military people, emergency responders and, dare I say, a good portion of civil servants. Busines, nonsense- gimme money or give me death. It's a shame it took me 38 years to realize this.

 

[jazzeum]

In looking back at my response, it came out sounding a cynical. Although many exchanges in life may be commercial ones, that doesn't mean you can't form friendships emanating from them. For example, I've become friends with people who I've negotiated against in the past as well as gaining very good friends in this hobby, to the point where what I may buy from them or they sell me become secondary.

 

[gk5717]

I used to be somewhat loyal to a company, which I will not name,would buy almost everrything they produced. However over a certain time frame I realized I was buying things I didn,t even like as the quality was not there are the items consistantly arrived damaged. I finally said enough is enough and no longer collect from said company. Even last night I looked at some of their product that I had bought in the past and wanted to kick myself for spending the money I did.
Gary

 

[PJDeluhery]

Definition fo "brand loyalty" - FYI

When consumers become committed to your brand and make repeat purchases over time. Brand loyalty is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands, regardless of convenience or price. Companies will often use different marketing strategies to cultivate loyal customers, be it is through loyalty programs (i.e. rewards programs) or trials and incentives (ex. samples and free gifts).

Investopedia Says:
Companies that successfully cultivate loyal customers also develop brand ambassadors – consumers that will market a certain brand and talk positively about it among their friends. This is free word-of-mouth marketing for the company and is often very effective

Read more: http://www.answers.com/topic/brand-loyalty#ixzz19c19VmY4

 

[Northgate Woods]

PJ mate,
Very interesting reading in that article. It would seem that loyalty means different things to different people. One could not help but wonder if this Forum is not a Brand Ambassador, as described in the article, for various TS Manufacturers.
Cheers Howard

 

[jazzeum]

Definition of "brand loyalty" - FYI

Companies will often use different marketing strategies to cultivate loyal customers, be it is through loyalty programs (i.e. rewards programs) or trials and incentives (ex. samples and free gifts).

(emphasis added)

I found this particularly enlightening, showing "loyalty" is a two way street; just doesn't go one way.

 

[Mitch]

I would think the forum, and each of us is a brand ambassador to a more or lesser extent
Mitch

 

[marco55]

When I started collecting I only bought one company but now I will buy anybody's that appeal to me.
Mark

 

[Mitch]

I suppose in 1/30th there was really only one company for a long time and now in recent years we have or had HB, NMA, CS, TG, FL and Figarti among others so, its more of a case of more options rather than any wayning in loyalty. Sure, there will be some who are predominantly more aligned to one manufacturer I was speaking with someone about this who had bought one manufacturer solely for ten years and felt funny about buying a set from another manufacturer!!!

Its rather strange how this hobby can effect and don't know if this is loyalty or set in your ways and feeling trepedation about changing those buying habits.
Mitch

 

[jazzeum]

I was speaking with someone about this who had bought one manufacturer solely for ten years and felt funny about buying a set from another manufacturer!!!

Its rather strange how this hobby can effect and don't know if this is loyalty or set in your ways and feeling trepedation about changing those buying habits.
Mitch

I can say with all honesty that used to describe me when it came to K & C but then I realized (and only recently, to be honest) that you're cutting yourself off from a great part of the hobby.

 

[PJDeluhery]

PJ mate,
Very interesting reading in that article. It would seem that loyalty means different things to different people. One could not help but wonder if this Forum is not a Brand Ambassador, as described in the article, for various TS Manufacturers.
Cheers Howard

I agree, Howard. We get excited by something on this site and then buy it! I admit I'm a pretty shameless "ambassador" for the figures I like.

Also agree that the "loyalty" goes both ways. I learned that talking to Andy N. (K&C) in Chicago. He's VERY concerned about satisfying his customers!

 

[Mitch]

exactly what I said to this chap and hopefully he will take that ''leap of faith'' . Its great for the manufacturers as this is a form of marketing they could never have forseen or, developed themselves its a very interesting psychological phenomenon for sure. Make a great paper!!

Have you overcome it fully or still have these feelings??
Mitch

 

[damian]

Brand loyalty is not unusual. If you have driven a particular make of car all your life or used a certain brand of toothpaste you are not going to change on a whim. A marketing person once told me that it is difficult to get some one over thirty five to make a change.

 

[lancer]

Brand loyalty is not unusual. If you have driven a particular make of car all your life or used a certain brand of toothpaste you are not going to change on a whim. A marketing person once told me that it is difficult to get some one over thirty five to make a change.

This is exactly why advertising is aimed at the impressionable youngsters. We old codgers know what we like. -- Al

 

[bearybones]

If a company makes a figure I like, that meets my criteria, I''ll probably buy that figure. If they don't, I won't buy anything from them. It's as simpla as that.

 

[MapleLeaf]

At one time 1/30 matte figures came as a leader in figures
like a hundreds of collectors i was sold on these, start buying.
Today with all the new manufacturers which figures are getting
better with each releases , it's very difficult not to buy from
a manufacturer that released an item that u like and is the only one
that makes that item. Everybody can see the quality of figures are getting
better and better from competition amongs manufacturers.
Remember guys ur wife is the only one ur married to.

 

[Larry Allen]

Real hard to stay with one company when so many superior comapnies are now marketing their sets. Unfortunately, no one vendor makes all the possible figures that are needed for a scene or a setting and you are forced else ware. For example wounded or causalities; K&C, for some reason has only moved a little way down that path. Companies like First Legion make a superior set of Bunker Hill figures so I need to go that way to do early Rev War.

 

[lancer]

I buy what I like, from whomever, within my budget restrictions. -- Al

I have figures and vehicles, matte and gloss, from 19 different manufacturers. -- Al

 

[Mitch]

16 for me from gloss to matt plastic to metal and everything in between
Mitch

 

[johnnybach]

Anything fro anyone - BUT preferably as a casting - or a second-hand one to repair, or strip and paint myself. In other words - my hobby is painting. johnnybach