Brad/Mark
A few months ago I wrote a three part magazine article about the making of John Huston's version of Stephen Crane's ACW novel The Red Badge of Courage. Part of the article dealt with the difficulty in raising the finance for the film from MGM'S Studio Chief Louis B Mayer as per below:-
MGM Studio Chief, Louis B Mayer, was having difficulty controlling his anger as he attempted to persuade Dore Schary-MGM'S Vice President in Charge of Production- not to film The Red Badge of Courage. Leaning across his huge cream- coloured desk he glared at Schary and said "Dore, I have been in this business for over a quarter of a century and believe me when I tell you- civil war movies do not make money. American moviegoers don't like to see Americans killing Americans, its as simple as that." Schary quietly replied " But Louis, Gone with the Wind was a massive box office hit for MGM and that had a civil war story." Mayer retorted "Yes, but it was never just a civil war film, it had Clark Gable as its star, it had Vivien Leigh and Olivia de Havilland as the female leads, we made a romantic picture in glorious Technicolor, that's what the people came to see." Mayer continued "This proposed Huston picture has no female role, therefore no love interest, it has no discernible plot and worst of all it has a cast of complete unknowns. Goddammit! Dore, trust me this picture will fail and fail badly."
The movie did indeed fail and certainly not helped by the butchering during the editing processing by the "studio suits". However, the essence of Mayer's comment that civil war movies don't make money I believe still holds true today.
Bob