Observations of the State of the Hobby (1 Viewer)

Arnhemjim

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Would like to state from the outset that these observations are prefaced as my personal opinion as opposed to universally acknowledged fact. Also recognize that some observations may seem self-evident, if not trite, yet still relevant:

• W. Britains castings dating from the early to mid 1930’s were (are) greatly superior to the painted end product (even custom painted sets). By this I mean anatomically (perhaps slightly elongated, stayed, limited poses until late 1930’s) and in level of detail.

• Facts be known Britains vehicles, guns and aircraft were not accurately scaled to their toy soldiers, nor were they intended to be (primarily WWII motor transport), with exceptions such as King’s Troop Royal Horse Artillery, horse-drawn RAMC ambulance and RASC wagons.

• The integration of scale model armor, transport, aircraft into the hobby, and the emergence of dioramists has raised a lot of new issues with regard to consistency of scale and compatibility of figures with armor, vehicles and aircraft.

• The hobby has seen a significant movement away from the classic toy soldier (Britains and Minot) towards military miniatures. Conscious exceptions being Wm Hocker, Asset, and Hiriart, to cite three examples, all which far exceed Britains standard normal painting in quality and detail.

• The introduction, development and resultant popularity of 1:30 Scale figures, has provided a tremendous boost in the animation and detailing of figures being offered today.

• When King & Country, Figarti, Collectors Showcase, et al., changed the scale of figures from 1:32 to 1:30 scale their figures ceased to be toy soldiers, and became semi-connoisseur military miniatures.

• W. Britains wounded figures, such that there were, laid on stretchers at attention with all wounds carefully bandaged showing no blood. Care taken not to offend either child or parents. Suffices such is not the case anymore.

• The level of artistry achieved by highly skilled painters such as Aero St. Petersburg, elevates these masterpieces to objects d’art, far removed from the relatively crude classic toy soldier, even including such past masters as Courtenay and Stadden. The accompanying prices corresponding to their quality, placing them out of the range of the wallets of the majority of collectors.

• In the late 1980’s to mid 1990’s the level of artistry achieved by skilled painters in the People’s Republic of China was significantly superior to more recent production. That group of artists have either retired/died, or have because of their skills have moved on to better paying jobs. Compare for example the King & Country Crimean Series or early Streets of Old Hong Kong, to newer production. This has to a degree been off-set/compensated for, through the development and use of micro decals.

• Toy soldier collectors today are physically and chronologically no longer children.
Unless they collect vintage W. Britains or Wm Hocker sets (perhaps Imperial and Steadfast or equivalent), they no longer collect toy soldiers, they collect semi-connoisseur military miniatures.

• Even if they collect Britains or Hockers, collectors no longer pay "toy soldier" prices.

• When K&C (Figarti, Collectors Showcase, et al.) changed the scale of figures from 1:32 to 1:30 scale their figures ceased to be toy soldiers, and became semi-connoisseur military miniatures.

• Today with the evolved level of detail afforded by the increased size of the figures, collectors have come to expect, if not demand, accuracy in the research and execution in every figure, vehicle, and aircraft. Within that context collectors have begun a cost/accuracy/quality analysis in their buying decisions.

• It used to be that the majority of toy soldier collectors were traditionalists and displayed their figures/sets in mass formations in display cases, not in extensively detailed museum sized dioramas.

• It used to be that the hobby was, for the most part much cheaper, and there were far more collectors. Collectors predominately purchased toy soldiers in boxed sets. If they did purchase individual figures, they were most likely connoisseur figures like Stadden, Greenwood & Ball or equivalent.

• As background I have conducted a “back of the envelope” statistical analysis of a given forum’s membership. Sample size 299 forum members. Based upon available data 220 would appear gainfully employed (inferring stable or growing income), 63 retired (probable fixed income, except for COLA adjustment if any, recognizing there are exceptions), 11 students (undetermined discretionary income), currently unemployed 5. This would strongly indicate approximately 26% of forum membership (based on this limited sample) are inclined to have little or no discretionary income.

• My observations on vintage Briains sales on e-Bay (Fewer sets of either quality or rarity, going for vastly inflated realized prices) is predicated on a comparison of the prices realized versus recent year’s results at Vectis Toy Auctions and Phillip’s in the United Kingdom and The Old Toy Soldier Auctions in the United States. Offerings at the latter auction houses have been, as a rule, in better condition for an identical set/gun/vehicle (boxed/unboxed), and even with the buyer’s premium, sold for less than prices often realized on e-Bay. You can certainly argue that e-Bay is exposed to a larger population, including many new and inexperienced collectors, however to the veteran collector the other auction houses are equally well known. I certainly will admit that I have not done a detailed in-depth analysis of comparative prices, and it very well may be that “anomalies” have made a more lasting impression than the norm. I totally concur with your assessment regarding that portion of the collecting population who are aging and on a fixed income. I feel very grateful that I was able to collect what i did, when I did it. My only regret is a short detour from Britains to Greenwood & Ball figures during the mid to late sixties, at least from an investment perspective, and what would have been a more complete Britains collection.

• Having studied architecture at university, worked as an engineer for over four decades, and collected toy soldiers for seven decades, I would cite the selection of scale, i.e. size, as a very important, if not critical parameter. It allows makers to execute proportion, anatomical reality, and detail (particularly facial expression, armament, insignia and accoutrements) not possible in smaller sized figures, yet still small enough to build fairly extensive displays/dioramas in a reasonable amount of space.

You may equivocate and debate the finer points of these factors, but are going to be hard pressed to refute their fundamental validity. Will be most interested in receiving any and all comments, be they round shot, grape, chain, even shrapnel.

Arnhem Jim
Arizona Territory
 
Would like to state from the outset that these observations are prefaced as my personal opinion as opposed to universally acknowledged fact. Also recognize that some observations may seem self-evident, if not trite, yet still relevant:

• W. Britains castings dating from the early to mid 1930’s were (are) greatly superior to the painted end product (even custom painted sets). By this I mean anatomically (perhaps slightly elongated, stayed, limited poses until late 1930’s) and in level of detail.

• Facts be known Britains vehicles, guns and aircraft were not accurately scaled to their toy soldiers, nor were they intended to be (primarily WWII motor transport), with exceptions such as King’s Troop Royal Horse Artillery, horse-drawn RAMC ambulance and RASC wagons.

• The integration of scale model armor, transport, aircraft into the hobby, and the emergence of dioramists has raised a lot of new issues with regard to consistency of scale and compatibility of figures with armor, vehicles and aircraft.

• The hobby has seen a significant movement away from the classic toy soldier (Britains and Minot) towards military miniatures. Conscious exceptions being Wm Hocker, Asset, and Hiriart, to cite three examples, all which far exceed Britains standard normal painting in quality and detail.

• The introduction, development and resultant popularity of 1:30 Scale figures, has provided a tremendous boost in the animation and detailing of figures being offered today.

• When King & Country, Figarti, Collectors Showcase, et al., changed the scale of figures from 1:32 to 1:30 scale their figures ceased to be toy soldiers, and became semi-connoisseur military miniatures.

• W. Britains wounded figures, such that there were, laid on stretchers at attention with all wounds carefully bandaged showing no blood. Care taken not to offend either child or parents. Suffices such is not the case anymore.

• The level of artistry achieved by highly skilled painters such as Aero St. Petersburg, elevates these masterpieces to objects d’art, far removed from the relatively crude classic toy soldier, even including such past masters as Courtenay and Stadden. The accompanying prices corresponding to their quality, placing them out of the range of the wallets of the majority of collectors.

• In the late 1980’s to mid 1990’s the level of artistry achieved by skilled painters in the People’s Republic of China was significantly superior to more recent production. That group of artists have either retired/died, or have because of their skills have moved on to better paying jobs. Compare for example the King & Country Crimean Series or early Streets of Old Hong Kong, to newer production. This has to a degree been off-set/compensated for, through the development and use of micro decals.

• Toy soldier collectors today are physically and chronologically no longer children.
Unless they collect vintage W. Britains or Wm Hocker sets (perhaps Imperial and Steadfast or equivalent), they no longer collect toy soldiers, they collect semi-connoisseur military miniatures.

• Even if they collect Britains or Hockers, collectors no longer pay "toy soldier" prices.

• When K&C (Figarti, Collectors Showcase, et al.) changed the scale of figures from 1:32 to 1:30 scale their figures ceased to be toy soldiers, and became semi-connoisseur military miniatures.

• Today with the evolved level of detail afforded by the increased size of the figures, collectors have come to expect, if not demand, accuracy in the research and execution in every figure, vehicle, and aircraft. Within that context collectors have begun a cost/accuracy/quality analysis in their buying decisions.

• It used to be that the majority of toy soldier collectors were traditionalists and displayed their figures/sets in mass formations in display cases, not in extensively detailed museum sized dioramas.

• It used to be that the hobby was, for the most part much cheaper, and there were far more collectors. Collectors predominately purchased toy soldiers in boxed sets. If they did purchase individual figures, they were most likely connoisseur figures like Stadden, Greenwood & Ball or equivalent.

• As background I have conducted a “back of the envelope” statistical analysis of a given forum’s membership. Sample size 299 forum members. Based upon available data 220 would appear gainfully employed (inferring stable or growing income), 63 retired (probable fixed income, except for COLA adjustment if any, recognizing there are exceptions), 11 students (undetermined discretionary income), currently unemployed 5. This would strongly indicate approximately 26% of forum membership (based on this limited sample) are inclined to have little or no discretionary income.

• My observations on vintage Briains sales on e-Bay (Fewer sets of either quality or rarity, going for vastly inflated realized prices) is predicated on a comparison of the prices realized versus recent year’s results at Vectis Toy Auctions and Phillip’s in the United Kingdom and The Old Toy Soldier Auctions in the United States. Offerings at the latter auction houses have been, as a rule, in better condition for an identical set/gun/vehicle (boxed/unboxed), and even with the buyer’s premium, sold for less than prices often realized on e-Bay. You can certainly argue that e-Bay is exposed to a larger population, including many new and inexperienced collectors, however to the veteran collector the other auction houses are equally well known. I certainly will admit that I have not done a detailed in-depth analysis of comparative prices, and it very well may be that “anomalies” have made a more lasting impression than the norm. I totally concur with your assessment regarding that portion of the collecting population who are aging and on a fixed income. I feel very grateful that I was able to collect what i did, when I did it. My only regret is a short detour from Britains to Greenwood & Ball figures during the mid to late sixties, at least from an investment perspective, and what would have been a more complete Britains collection.

• Having studied architecture at university, worked as an engineer for over four decades, and collected toy soldiers for seven decades, I would cite the selection of scale, i.e. size, as a very important, if not critical parameter. It allows makers to execute proportion, anatomical reality, and detail (particularly facial expression, armament, insignia and accoutrements) not possible in smaller sized figures, yet still small enough to build fairly extensive displays/dioramas in a reasonable amount of space.

You may equivocate and debate the finer points of these factors, but are going to be hard pressed to refute their fundamental validity. Will be most interested in receiving any and all comments, be they round shot, grape, chain, even shrapnel.

Arnhem Jim
Arizona Territory

very interesting post Jim, thanks. No shrapnell or shot of any kind.
 
Jim...

Very interesting post. The only thing I would say is that K&C CS and TG three of the main matt manufacturers don't do 1/30th figures Figarti and FL do in the matt medium. so, they did not strictly really transit over from 1/32nd to 1/30th. These manufacturers consistantly hit closer to 1/28th scale for figures. Thats not really shrapnel either just where we seem to be
Best Wishes
Mitch
 
Thank you for your very interesting and thought provoking analysis on the state of the hobby. The only thing I would add is that the number of collectors is declining as older collectors pass on, sell off their collections, or stop collecting. These are, for the most part, collectors of classic glossy toy soldiers, who are being replaced, albeit not on one-for-one basis, by collectors of the matte, 1:30 scale individually sculpted figures who set up elborate dioramas.
 
Thank you for your very interesting and thought provoking analysis on the state of the hobby. The only thing I would add is that the number of collectors is declining as older collectors pass on, sell off their collections, or stop collecting. These are, for the most part, collectors of classic glossy toy soldiers, who are being replaced, albeit not on one-for-one basis, by collectors of the matte, 1:30 scale individually sculpted figures who set up elborate dioramas.

So we glossy collectors are like dinasoars, once we die off we will not be replaced............................
 
So we glossy collectors are like dinasoars, once we die off we will not be replaced............................
^&grin^&grin^&grin I'm taking my glossies with me when I go. They will keep me company and provide security from graverobbers. -- Al
 
So we glossy collectors are like dinasoars, once we die off we will not be replaced............................

I think with people like Kogu and Dragoon the glossies will live on but like everything else they are evolving.
Mark
 
Arnhemjim

Thanks for taking the time to put that information together. It is a nice reminder that toy soldiers are history was well as representations of it. The average age of collectors is always an interesting topic, as are the associated concerns about the longevity of the hobby.
One issue that came up in my local shop which is related to this discussion was the lack of an entry point into the hobby.

I started collecting only last December – middle aged, married, house paid off. My first purchase was over 300 dollars – some K&C Imperial Guard. Then I needed the retiring Scots Greys, some French Infantry, and of course I couldn’t miss the Black Watch…and then…and then…and so on! That is a money commitment that people at other points in their life might not be able to make.

A few of us – out of a mixture of curiosity/filling out dioramas - ordered some Del Prado from our friends at Treefrog (you can’t buy them in Australia). For 20 dollars a figure it was no big deal. I was surprised at the variety still available, while of course mindful that a twenty dollar figure is, well…a twenty dollar figure! What a great entry point – you cannot have an army but one each from dozens of regiments. I cannot comment on the quality, but someone unable/unwilling to splash out big dollars could have a different figure every week.

If they started up again I would, I think, collect them. A figure a week, and then the ‘real purchases’ every other week. I suspect that this would get a few people ‘hooked’ and lead them to collecting from other manufacturers. A shame they have gone!

Jack
 
So we glossy collectors are like dinasoars, once we die off we will not be replaced............................

Yep, I believe we are a shrinking minority in this hobby. I am hard pressed to think of any younger collectors who collect traditional, glossy 54mm, classic toy soldiers. The collectors who do, tend to have been born in the 1930s, 40s, or 50s. Generally speaking, the younger guys seem to overwhelmingly prefer the "new wave" stuff started by K&C and emulated by others; heck, they even went so far as to change the size on us, albeit by accident, but it stuck.
 
Yep, I believe we are a shrinking minority in this hobby. I am hard pressed to think of any younger collectors who collect traditional, glossy 54mm, classic toy soldiers. The collectors who do, tend to have been born in the 1930s, 40s, or 50s. Generally speaking, the younger guys seem to overwhelmingly prefer the "new wave" stuff started by K&C and emulated by others; heck, they even went so far as to change the size on us, albeit by accident, but it stuck.

That is not true and I promise within the next 10 days I will prove you wrong.
Glossy sets hold their charm and I think the future for them is bright.
 
That is not true and I promise within the next 10 days I will prove you wrong.
Glossy sets hold their charm and I think the future for them is bright.

Well, I am all ears. I will wait to hear your side of the story. But here are my bona fides in this hobby: I have attended the West Coaster for 20 years, including selling there for 14 years; I have attended 17 of the last 20 Chicago shows and sold there once; I have been importing Hiriart sets for my collection and re-sale to dozens of collectors since 2006; and I am the founding member of the Southern California Toy Soldier Collectors Society which has about two dozen members, many of whose collections I have seen in person. So, I believe my observations are correct. I hope you can prove otherwise for the sake of the hobby.
 
With reference to the glossy side of the business it is true that the demand for the old six in a box, all marching left foot forward style has diminished. Collectors now want vignettes that illustrate an action or situation with the figures interacting and reacting to each other, groups that tell a story. The London shows illustrate this very well and you can see the crowds around stalls like Little Legion and ATS are composed of all ages and types of customers. Glossy is not dead or even dieing, just changing. My bona fides? I have been in the business for 50 years, owned my own company and made master patterns for over 40 different companies. Trooper
 
I think with people like Kogu and Dragoon the glossies will live on but like everything else they are evolving.
Mark

They sure will. I at 46 very much feel the classic appeal of the glossy figures and probably have more glossy than matte figures.

Paulo
 
The hobby is changing that's for sure. My own collecting has changed a lot in the last 10 years. From buying 4 KC toy soldiers for 89$ to buying some single FL figure for 40$ each, I'm now buying only russian made figures for 120$ for one foot soldier to 600$ for one mounted one.
And I like all of them. However I know that one day my collection will be 100% russian made figures. why ? because i like the idea of knowing that each piece I own is unique and no two are alike and was made by one artist who signed his piece of art.
But I don't think that this will apply to the majority of collectors..



They sure will. I at 46 very much feel the classic appeal of the glossy figures and probably have more glossy than matte figures.

Paulo
 
2 other points:

1-Chinese painters-I am not so sure about declining quality. You just have to look at the Chinese painted First Legion figures (albeit Russian style cheaper copies). And I believe from First Legion came competition that forced others to evolve and improve painting quality (at least in some cases). Also if you take a look at the wonderful Britains Zulu, Sudan and ACW series you'll find that the painting quality is improving, not getting worse, this of course bearing in mind these are factory/«mass» produced figures.
2-Evolving glossies-I think the marketing gurus at Britains or K&C have long found out that the larger market trend is now focused on individual or small set figures, larger boxes with 7 or 8 figures really seem to be declining. But also Tommy Atkins/Fusilier or Little Legion sell single figures (although they still sell boxes these are more affordable than the matte figure boxes).
All IMHO, of course.

Paulo
 
I agree with Trooper. Glossy sets are evolving and seem to be popular. Not least of the reasons for this is the lack of any retirement policy. HB could not make a go of it selling matt stuff but Beau Geste is doing just great selling glossy sets. The realism is all well and good but sometimes you want to feel a bit uplifted by looking at something pretty not realistic
 
With reference to the glossy side of the business it is true that the demand for the old six in a box, all marching left foot forward style has diminished. Collectors now want vignettes that illustrate an action or situation with the figures interacting and reacting to each other, groups that tell a story. The London shows illustrate this very well and you can see the crowds around stalls like Little Legion and ATS are composed of all ages and types of customers. Glossy is not dead or even dieing, just changing. My bona fides? I have been in the business for 50 years, owned my own company and made master patterns for over 40 different companies. Trooper

I don't believe I said glossies were dieing, but there is no question in my mind that they are in decline from what they use to be 15 years ago. When K&C created the matte 60mm market, they changed the dynamic of the hobby. They originally made fairly standard 54mm glossies in sets of six, marching. Their 60mm matte success caused other major manufacturers like Britains, Frontline Figures, Figarti, Collectors Showcase, First Legion, etc. to follow their lead away from glossies.

I realize that the Forum may not represent the toy soldier universe as it actually exists, but there is an overwhelming preference here for the matte section over the glossy section. Many times I have noticed, say a total of ten viewers in the entire glossy section, while the matte section has 50 viewers in the K&C section alone and maybe 100 viewers in total in the entire section. However, this may be slightly skewed by the generational differences in that some older collectors are not on line and therefore are not on the Forum. If you haven't noticed this before, I invite you to check it out.
 
I just checked out Forum viewers on line as we speak at 6:56 AM Pacific Daylight Time: There are 79 viewers in the matte section compared to 14 in the glossy. With respect to total posts, there are about 240,000 matte (including 130,000 for K&C alone) versus about 30,000 glossy.
 

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