To do any one period justice all of the branches of service should be represented, so mounted units will be visited in our Napoleonic range.
I have been in this hobby since I was very young. As a hobbist and collector I preferred true military miniature style Matt finished figures from the 18th to the 20th centuries. It has only been in the last 18 years that I have been on the design and manufacturing side of the table and this is what I see:
The requests that we hear are traditionally a bit different depending on where you ask the questions. Even within a given country the answers can be very different. There is very little that we want and buy here in the US that is asked for at many toy shows in Germany for instance. In general Eastern Europe has a greater interest in Medieval subjects than the US. There is far more overlap in the requests from the UK and much of North America...but that also depends on the subject matter.
If it is traditional Gloss style the requests are for the obvious British Colonial subjects, although I am happy to report that as we experiment with other periods, the sales support further development of these subjects.
In the Matt true military miniature style the requests take rather different directions and often include high action, casualties and 20th century conflicts.
This can include campaign uniforms and weathering with correct details rather than the stylized approach that is often accepted in a traditional figure finished in Gloss.
Many of the younger collectors request Matt style representing 20th century conflicts, as well as those older collectors that are crossing over with a prior exsposure to 1/35th scale modeling when they were younger.
This is supported by the wonderful depth of choices from multiple manufacturers for WWII...and I do not see this changing anytime soon.
That is why I find this forum more interesting as it matures. We now have participants from all corners of the world sharing in the same conversations. In some areas of this hobby what we already know is confirmed, and at the same time we see rather new areas of interest develop and grow very fast.
At W. Britain we note the requests, track sales, take surveys, develop commisioned projects and occasionally revisit products from our past. In addition we consider new areas or new takes on old subjects like our newer Redcoats/Bluecoats. As a company, we hope W. Britain will continue to service the collecting community for another 100 years!
Ken Osen