I think its a good idea to test market this product with a few series. ACW and Nap collectors often like to create mass formation scenes and dioramas. Its gets quite expensive to build a column or firing line. If the lower price "non-connoseur" figures are relegated to more common poses (firing, marching, advancing) I think this strategy can work. Keep the flag bearers, officers and personality figures with the high quality painting and offer both styles on the others.
Personally I have been building a Macedonian phalanx which would benefit from this approach. I could also see this helping those who want to build a Roman army.
FL has differentiated themselves from the other majors by offering a higher quality figure... Diluting this image
could potentially hurt their brand so they should carefully test the waters.