The Military Workshop
1st Lieutenant
- Joined
- Jul 31, 2005
- Messages
- 4,778
Hi Guys,
You don't have to watch Oprah to know she has just announced she is taking her show to Australia.
300 audience members and 150 crew for two shows. Quantas plane flown by John Travolta etc.
The Federal and State Govt's are putting in almost US$3 million to pay all the expenses for the show and 8 days in Oz. Money does not go to Oprah.
In terms of marketing it is a brilliant idea and has to be one of the best value advertising campaigns thought of in relation to airtime and viewers (and online followers).
I believe the same money gets you an ad during the Superbowl !.
When Tiger Woods came here to play a Golf tournament the State chipped in a siimilar amount just for him to play.
All over the TV and radio etc here.
Whoever came up with the idea deserves a promotion.
Can any body think of other good marketing campaigns.
Viewers are going to be pretty impressed when they find out the show will be filmed at the Sydney "Oprah" House !!!!
Regards
Brett
You don't have to watch Oprah to know she has just announced she is taking her show to Australia.
300 audience members and 150 crew for two shows. Quantas plane flown by John Travolta etc.
The Federal and State Govt's are putting in almost US$3 million to pay all the expenses for the show and 8 days in Oz. Money does not go to Oprah.
In terms of marketing it is a brilliant idea and has to be one of the best value advertising campaigns thought of in relation to airtime and viewers (and online followers).
I believe the same money gets you an ad during the Superbowl !.
When Tiger Woods came here to play a Golf tournament the State chipped in a siimilar amount just for him to play.
All over the TV and radio etc here.
Whoever came up with the idea deserves a promotion.
Can any body think of other good marketing campaigns.
Viewers are going to be pretty impressed when they find out the show will be filmed at the Sydney "Oprah" House !!!!
Regards
Brett