MichaelRutherford
Private 2
- Joined
- Jun 17, 2017
- Messages
- 74
Attendance was down?
I guess having dinner on Friday night didn’t make the cut {eek3}
Attendance was down?
Because we had left the show so dinner was not part of it, Brad. :redface2:
When I was there on Friday afternoon, it was almost dead. I’m not sure I will attend next year.
This year was the first year in 16 years that I couldn't go,it was because I had to work and couldn't get off. I know that location changes for shows never help but there is also more involved. Perhaps they should possibly make the show on Saturday's and Sunday's so more people could attend. And have the show a little earlier in the year before the great weather kicks in and people plan their outdoor events instead. But what the deeper and more disturbing facts are is that the collectors base is smaller and it is in no small part because of the prices. I do not want to start a price debate because this was never an inexpensive hobby,but prices in this hobby went up too high and too fast. Especially to attract new collectors. Younger or newer collectors just cant spend an average of $50 on a single figure or $200 on a single small vehicle. This industry has to evolve and find a way. Perhaps diecast? I'm not saying diecast is the answer,just offering a suggestion there. But new collectors are sticker shocked at these shows and even online. I've seen parents bringing their children to a show for the first time,kids are so excited at seeing the products,but then the parents see the prices and all of a sudden warn the kids not to touch anything and asking dealers where the cheap kid stuff is because they thought it was a "toy soldier show". Bottom line in my opinion is that the prices are just too high,plain and simple. Just my thoughts. Cheers,Mike
The train has left the station on prices. I'm continually amazed at the prices not only in this hobby but most anything. There must be a very deep market of disposable income. In terms of toy soldiers, I think the market has sustained an increase in prices in exchange for greater quality. And there is no going back as to reduce prices now would be an indication of brand failure. It does amaze me sometimes to see stock not moving at these shows and the dealers sitting on it. I saw one dealer recently selling ordinary plastic soldiers for a dollar apiece. You could buy a thousand online for a few bucks. I bet they didn't sell any. Sometimes folks prefer to go down with the ship.
Regarding the comment on the shows and shows in general; for the most part, they've all been trending downward the past several years. Bottom line is Andreas said, the internet is now king, collectors buy on line now whether it's via company websites, Amazon, Ebay, etc, etc, plus they gather their information via forums such as this one and others that are out there.
I built my business by attending shows; at one point, I attended well over 20, closer to 30. This year, I am down to 11, will probably cut that down to less than 10 next year. The attendance and the gross sales continue to drop at shows ,while the costs to attend and the time investment continues to increase, not a good combination. Happily, I've adapted and my business is growing despite the shows trending the other way, I get the feeling in talking to other dealers they are finding the same thing.
MFCA is a different animal than most shows, you get the toy soldier/model figure dealer hall, but you also get the exhibit area, I cannot stress enough how spectacular that aspect of the show is, the work on display there is stunning beyond belief, MFCA is a two day event with a lot of social interaction, it was great to spend time with John Jenkins, one of my best customers Rich Schuster, my helper Larry, plus I got to see Tom, Zach, Julie, Brad Lewin, Brad James, Andreas, Marc, Konrad, Travis and others from the forum, plus a number of dealers and customers I rarely get to see in person anymore.
Face time and socializing are keys to this hobby and this business, to me it's sad to see the shows slowly taking on water, I'd hate to see them vanish as again, the social aspect is very important, I told Larry last night I am already looking forward to our trip to Chicago in September.
As far as prices..............................I'll leave that discussion to others; I will say that I am sorry for those who feel they are being priced out, we all have to make choices in life as to when and where to spend our disposable income. Hobbies are healthy and bring enjoyment to people, it's a form of entertainment as are season tickets for a major sports team, gym and club memberships, opera and theater tickets, country club memberships, golf and tennis, sports cars and racing, etc, etc...........................
Tom, does the location for you make any difference, i.e., VF vs the new location.
Tom, does the location for you make any difference, i.e., VF vs the new location.
I agree. One question I have for all the manufacturers, particularly for King and Country , is that why is it that if a product isnt selling very well,why dont they just reduce the price? Have a clearance sale on that item. I bet they sell them. Better to have it sell then sit. Im not trying to be critical of K&C or any other manufacturer, I just dont understand the reason not to put an unpopular already made product up for sale.
Lots of good points posted. What is odd though for me at this show is that I do better personally at small Hotel shows and regional shows and Hackensack.