Well, the good news is toy soldiers are a 100% discretionary item. We don’t eat, drive or take them as medicine. Nobody must have them. Therefore if tariffs drive prices to unaffordable levels, would be buyers can freely choose to abstain. If then there is a resulting significant slow down in demand, the makers / re-sellers will adjust and seek a new equilibrium price / value relationship that earns a return and is acceptable to the customer.
As a full time dealer for close to 30 years, I hear this every time there is an economic downturn or a toy soldier price increase "I can't eat these or heat my house with them, I don't "need" them, they are not food, clothing or shelter, so I will stop buying."
And yet, the hobby continues, people for the most part keep buying.
How many matte finish manufacturers have gone under in the past 20 years? How many dealers who have not retired on their own free will or sadly passed away have "gone out of business"...........................
The hobby is a great source of comfort for people, for most of them, it's something they did in their childhood and continue into adulthood, when times are tough/life gets bumpy, we turn to our soldiers for comfort and to take our mind off of our troubles, when my Dad died in 2017 and my Mom died in 2024, thank God I had the hobby to turn to in order to keep what's left of my sanity.
We are a small community, but me having skin in the game since childhood has allowed/blessed me to meet literally thousands of people that aside from the toy soldier hobby, I never would have met, I have dealer friends and customer friends that I will remain in touch with long after I retire from the business (which God willing, won't be anytime soon, I'm having **** tons of fun with this, I love every second of it).
I'm having lunch on Saturday with a local customer of mine here in MA; all we do while having lunch is laugh our asses off, I consider him much more than a customer, he's a friend and I am honored that he calls me one as well, I also have another local customer who comes here once a month, buys toy soldiers from me and then we go to dinner and have a great time, he's a former educator and a veteran of the Vietnam War and he knows a lot about many things and is a pleasure to listen to. Another member here is a person I consider a second Father/mentor, he scrapes me off the ceiling when I need it, a true friend.
I could go on and on about others, but I digress.
Also, good to know in your opinion, if there is a slowdown in demand, dealers and manufacturers will then have to set new prices/profit levels that are "acceptable" to the customer.
I think I'll try that at the Porsche dealership tomorrow; "Here's my card, shoot me an email when you come to your senses and price these at an acceptable level to me."
That's some solid thinking, it's worth a shot.