The Facts of Life… and Business (1 Viewer)

Hi Guys,


8. At this moment K&C may be the “whipping boy” for raising prices however you can be sure as night follows day that our competitors will not be far behind… no matter what some may say.

9. Will other collectors cut back and become more selective? Yes, and that may not be such a bad idea considering space and financial restrictions all of us have.

Hello KC Gang-

Thanks for taking the time to inject some clarity- regarding point 8 above, I guess time will tell. Thinking on it, I do believe JG Miniatures did something somewhat similar a year or so ago.

Regarding point #9- truth be told, and I know I am not the only one on here, I have had to face the same situation. My AWI display looks stunning as is and my WW2 collection is complete. I will cherry pick the pieces I still need and get released but comparing WW2 and AWI to Modern warfare and Romans, I am more interested in the later- not to your companies discredit, but to my changing interests- I am firmly entrenched in all things Egyptian- though if you continue to price the dancing girls too much higher, I might as well hold on to my money and go to the club and see the real thing!! :eek::D:D

Terribly sorry to see you duck so many heat rounds. I am actually very very proud of your effort as you are the only vet I know who is doing this- which is first and foremost why I gave you my hard earned American dollars.
 
I concur- I have worked for some of the largest public accounting firms in the world and they spend next to nothing on advertising.

Ironically enough, I have actually looked into starting a small TS company using artisans in central and south america- developed connections with an entity I audited in DC that assists in economic development in those areas. Pretty interesting to see the scenarios I was looking at

BUT.............. wouldn't hold my breath...decided to launch out on my own in public accounting and that is taking enough time and energy :D:D

I have hired many public accounting firms, and although they may not "advertise", check the expenses on promotions and conferences that they sponsor, that my friend is advertising.
 
You can have the best product, but if knowbody knows about it, it cannot get sold. At the shows, people that did not know King & Country will after it. The displays and presentation make a hugh impression, the marketing is not for the loyal customers, its for the elusive new breed.

That is a good point. You need to get the word out when you have a good product.
 
interesting point just had a telephone conversation with one of the UK dealers we supply who also stocks die cast and trains etc etc........his commment was when told about the increase. Whats the problem / issue. It happens all the time in the diecast world. He named corgi as a big one for increasing costs on models as production happens.

maybe this is not the first time it has happened then!!? :rolleyes:

remember Toy soldier world is newish (modern developing that is 1980 +) in the world and therefore we have grown with prices. this is obviously not accounting for Britains and all other manafacturers that go way back.
 
Quote:
Originally Posted by Currahee Chris
I concur- I have worked for some of the largest public accounting firms in the world and they spend next to nothing on advertising.

Ironically enough, I have actually looked into starting a small TS company using artisans in central and south america- developed connections with an entity I audited in DC that assists in economic development in those areas. Pretty interesting to see the scenarios I was looking at

BUT.............. wouldn't hold my breath...decided to launch out on my own in public accounting and that is taking enough time and energy

QUOTE: EcurielI have hired many public accounting firms, and although they may not "advertise", check the expenses on promotions and conferences that they sponsor, that my friend is advertising.


Chris, I have to agree with Ed here as you know I am in this business. Your firm actually sponsors everything under the Sun and also name is in print quite often. Some call it marketing, some call it adversting, but you can't say you go by "word of mouth":D:D

Step back and think about this one b/c we do the same thing, I sponsor half the crap I mean conferences I attend!

TD
 
I see KC's advertising as generally mass marketing- flyers, banners, etc- the intended audience is generally anyone who sees the stuff

I see conferences, seminars, and the myriad of other things larger firms do as more specialized marketing- the attendees already know the firm exists- guess what I am trying to say is that PA firms don't have 30 second blurbs on ESPN, FOx, etc (sort of how I see KC's marketing)- but they may sponsor a summitt, forum, conference, akin to how Britains or another company may sponsor a particular toy soldier or related industry event.
 
I see KC's advertising as generally mass marketing- flyers, banners, etc- the intended audience is generally anyone who sees the stuff

I see conferences, seminars, and the myriad of other things larger firms do as more specialized marketing- the attendees already know the firm exists- guess what I am trying to say is that PA firms don't have 30 second blurbs on ESPN, FOx, etc (sort of how I see KC's marketing)- but they may sponsor a summitt, forum, conference, akin to how Britains or another company may sponsor a particular toy soldier or related industry event.

K&C is on ESPN? The only place I see K&C marketing is in Toy Soldier Magazines, toy shows, and dealers. Not what I would call mass marketing. With only one US Store in San Antionio, I don't think King & Country is a household name.
 
Hi Guys,

If I may let me interrupt the ongoing debate with the following:

1. No one… K&C, dealers, collectors, manufacturers likes to raise prices. It can and does raise a “firestorm” of protest from all corners.

2. However, cost do rise and… after all adjustments and accommodations have been made a part of that “rise” has, alas, to be passed on to the consumer.

3. Companies that fail to do this through either fear of the negative reaction or timidity on their own part will, quite simply, go out of business.

4. All manufacturers producing in China have seen the growth in costs and prices in both labour and raw materials over the last 5 years. Many of us have “absorbed” these extra expenses and not passed them on to the end user.
However there comes a point when that is no longer possible… especially with older items.

5. Which brings me to production… As both Brett, Tony and others have clearly stated when K&C produce any item we do not, unless it is an SL piece, produce a finite number.
For most new figures we will only produce between 500-1000 pieces… Depending on popularity and subject matter that may last 3-6 months. After that we re order… and re order… and re order over a number of years. I wish the factory could always make that figure at the original price… but often they cannot because of their own rising costs.
K&C however have often kept that piece in their catalogue at the original list price until it is either “sold-out” or “retired”.

6. In the case of the older products that we have announced prices rises on that is why we have given dealers and collectors two month’s advance notice of the price rise to allow those that are still interested the opportunity to obtain the said items at the original list price while stocks last.

7. I would expect that most of the affected items will be retired in the near future to allow us to make room for new items.

8. At this moment K&C may be the “whipping boy” for raising prices however you can be sure as night follows day that our competitors will not be far behind… no matter what some may say.

9. Will these new prices force some collectors out? Sadly, of course it will that’s inevitable.
Will other collectors cut back and become more selective? Yes, and that may not be such a bad idea considering space and financial restrictions all of us have.
Will it damage K&C? Perhaps, in the short term but taking a longer perspective it will actually strengthen the company. None of us like the taste of strong medicine but it’s better to swallow it and get it down than spit it out and suffer the consequences.

10. Toy Soldier collecting has never been a cheap hobby but it’s still an exciting one that gives thousands of collectors around the world much enjoyment and great pleasure.
In order for the hobby and business to continue to grow and expand it requires companies that are innovative, productive, imaginative and… healthy and that takes… money.

If, as I am sure, there are forum members out there, who believe I’ve got it all wrong then as I have repeated on numerous occasions… Prove it! Take your own hard-earned savings and invest them in a little toy soldier company of your own… Put your own sign above the door and go for it… Show me, show the other collectors on this forum and show yourself how to do it better… cheaper… more reliably and 101 other things that go into making a successful, well-run company!

This forum is a wonderful, free asset to this hobby and business and allows collectors, dealers and manufacturers an opportunity to communicate directly with each other on a regular basis. I would like to thank Shannon, Pete and Treefrog for creating it and give us all our own personal “soap box”… Over and out!

Andy C.

We may not like the message but you've got to respect K&C for being upfront about all this unpleasant business. I just hope these huge and numerous price increases don't destroy my hobby by pushing too many folks out for financial reasons. :eek: If these small, niche businesses aren't viable anymore CFM gets no more cool toys........a dreadful thought. :eek: I know for myself I'm not buying nearly as much as I used to because of high costs. $200+ USD per piece is very rich. :( I suspect that the increased costs may force mergers, acquisitions and bankruptcies for the various manufacturers. That kind of rationalization of capital can only mean much higher prices for consumers and likely squeezes my purchases to a mere trickle. Oh what's a collector to do. :confused: :(
 
Well i guess i do not understand all the fuss about andy's advertising. It is eye catching, classy and professional and i think essential. Computer images are one thing, but having the collector, tsm and other leaflets to browse thruogh just nurtures the imagination and without that nurturing i just do not see them being as possible. Who isn't guilty of oogling over the printed material kc provides. I love the product and think his advertising offensive does a great job of spurring sales as well as giving us an archive. Good job kc
 
Hi Guys,

If I may let me interrupt the ongoing debate with the following:

1. No one… K&C, dealers, collectors, manufacturers likes to raise prices. It can and does raise a “firestorm” of protest from all corners.

2. However, cost do rise and… after all adjustments and accommodations have been made a part of that “rise” has, alas, to be passed on to the consumer.

3. Companies that fail to do this through either fear of the negative reaction or timidity on their own part will, quite simply, go out of business.

4. All manufacturers producing in China have seen the growth in costs and prices in both labour and raw materials over the last 5 years. Many of us have “absorbed” these extra expenses and not passed them on to the end user.
However there comes a point when that is no longer possible… especially with older items.

5. Which brings me to production… As both Brett, Tony and others have clearly stated when K&C produce any item we do not, unless it is an SL piece, produce a finite number.
For most new figures we will only produce between 500-1000 pieces… Depending on popularity and subject matter that may last 3-6 months. After that we re order… and re order… and re order over a number of years. I wish the factory could always make that figure at the original price… but often they cannot because of their own rising costs.
K&C however have often kept that piece in their catalogue at the original list price until it is either “sold-out” or “retired”.

6. In the case of the older products that we have announced prices rises on that is why we have given dealers and collectors two month’s advance notice of the price rise to allow those that are still interested the opportunity to obtain the said items at the original list price while stocks last.

7. I would expect that most of the affected items will be retired in the near future to allow us to make room for new items.

8. At this moment K&C may be the “whipping boy” for raising prices however you can be sure as night follows day that our competitors will not be far behind… no matter what some may say.

9. Will these new prices force some collectors out? Sadly, of course it will that’s inevitable.
Will other collectors cut back and become more selective? Yes, and that may not be such a bad idea considering space and financial restrictions all of us have.
Will it damage K&C? Perhaps, in the short term but taking a longer perspective it will actually strengthen the company. None of us like the taste of strong medicine but it’s better to swallow it and get it down than spit it out and suffer the consequences.

10. Toy Soldier collecting has never been a cheap hobby but it’s still an exciting one that gives thousands of collectors around the world much enjoyment and great pleasure.
In order for the hobby and business to continue to grow and expand it requires companies that are innovative, productive, imaginative and… healthy and that takes… money.

If, as I am sure, there are forum members out there, who believe I’ve got it all wrong then as I have repeated on numerous occasions… Prove it! Take your own hard-earned savings and invest them in a little toy soldier company of your own… Put your own sign above the door and go for it… Show me, show the other collectors on this forum and show yourself how to do it better… cheaper… more reliably and 101 other things that go into making a successful, well-run company!

This forum is a wonderful, free asset to this hobby and business and allows collectors, dealers and manufacturers an opportunity to communicate directly with each other on a regular basis. I would like to thank Shannon, Pete and Treefrog for creating it and give us all our own personal “soap box”… Over and out!

Andy C.

Andy, thanks for clarifying things, its much appreciated. :)

It explains a great deal and that in essence, I believe is what most of the fuss is all about.:confused:

Like most, I'm just disappointed in the realisation that I simply won't be able to afford what I used to.

In saying that, I still love your product and will continue to collect it, even though it will be on a much reduced scale.

Thanks for your honesty!

Cheers Toddy
 
Hi Guys,


5. ... we do not, unless it is an SL piece, produce a finite number. For most new figures we will only produce between 500-1000 pieces…

Depending on popularity and subject matter that may last 3-6 months. After that we re order… and re order… and re order over a number of years. I wish the factory could always make that figure at the original price… but often they cannot because of their own rising costs.
K&C however have often kept that piece in their catalogue at the original list price until it is either “sold-out” or “retired”.

6. In the case of the older products that we have announced prices rises on that is why we have given dealers and collectors two month’s advance notice of the price rise to allow those that are still interested the opportunity to obtain the said items at the original list price while stocks last.

7. I would expect that most of the affected items will be retired in the near future to allow us to make room for new items.

[/I]”… Over and out!

Andy C.

Personally, I see this as a positive development. I will be glad to see some of the long produced items make way for new releases. As a NAP collector, and as much as I like K&C's French Grenadiers & Scots Grey ... I have purchased all the Grenadiers & Greys, I wanted or needed a long time ago. Imagine, the earlier French Grenadiers have been around, since I started collecting in 2006.

As a NAP collector, its been too long a wait between new K&C releases. In that sense, I am actually looking forward to these retirements .. and their eventual replacements.

OD
 
You can have the best product, but if knowbody knows about it, it cannot get sold. At the shows, people that did not know King & Country will after it. The displays and presentation make a hugh impression, the marketing is not for the loyal customers, its for the elusive new breed.

Absolutely Very True....and after that... it will be product quality and price that sustains the intial impetus..otherwise the advertizing was for naught....
 

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