This is yet another example of how modern technology takes over and shoves the average person aside.
Several of my older customers subscribe to the magazine, they love sitting down, thumbing through it, reading the articles and making note of new items coming down the pipeline that they will want.
I run an advert in the magazine and I've gotten phone calls (remember those; you know, when someone actually picked up a phone and called another human being) from people regarding the content of the ad and can they preorder such and such item.
If they are no longer going to do a print version, I am done running my ad then, end of story.
The vast majority of the people mentioned do not own computers; if I am not mistaken, 70% of the population do not own computers, that may not be true, thought I read that somewhere.
Again, more and more things are going digital; paying bills, the newspaper, magazines, concert/sporting event tickets, even Dunkin Donuts now when you have a rewards card and you got to a certain point value, on the receipt a free beverage coupon would pop up.........now you need to download the DD app and the coupon comes to you that way, you show it to the clerk on your IPhone, they scan it and you get your free beverage.
Again; the AVERAGE person is getting left in the dust with the continued push towards digital everything.............ok, rant off..........................
