Gideon
Command Sergeant Major
- Joined
- May 22, 2005
- Messages
- 2,134
I think they did some ad spots on the history channel - I have no idea if it was that successfull.
I really think that the toy soldier PRODUCERS should take up some of the initiative in regards to search engine PPC advertising.
We dealers go to great expense to attract new customers to our site via paid clicks on Google, Yahoo, etc.
I think it would be a great idea to display a text ad to attract people to the manufacturers websites. Like, put a paid ad on the keyword WWII or German Soldiers - something like that.
That is an enourmous audience and huge number clicks are generated monthly on these keywords.
If any vendor is interested in doing a marketing campaign of that nature I would be happy to help craft the campaign. I have a lot of successful experience in these campaigns. It does have a cost but it is much more reasonable than television. The audience is targeted based on those keywords so it is more like sniper shots versus buck shot.
I've made this offer with no takers and the initiative not being taken up - that shocks me.
Everyone seems to have tunnel vision in this regard. It's like "I'm going to hold my turf no matter what and collaborate with noone". Short term, I guess that's ok. Long term the hobby fades away.
I really think that the toy soldier PRODUCERS should take up some of the initiative in regards to search engine PPC advertising.
We dealers go to great expense to attract new customers to our site via paid clicks on Google, Yahoo, etc.
I think it would be a great idea to display a text ad to attract people to the manufacturers websites. Like, put a paid ad on the keyword WWII or German Soldiers - something like that.
That is an enourmous audience and huge number clicks are generated monthly on these keywords.
If any vendor is interested in doing a marketing campaign of that nature I would be happy to help craft the campaign. I have a lot of successful experience in these campaigns. It does have a cost but it is much more reasonable than television. The audience is targeted based on those keywords so it is more like sniper shots versus buck shot.
I've made this offer with no takers and the initiative not being taken up - that shocks me.
Everyone seems to have tunnel vision in this regard. It's like "I'm going to hold my turf no matter what and collaborate with noone". Short term, I guess that's ok. Long term the hobby fades away.