Please correct me if I,m wrong. The dealer buys from K&C, K&C has it,s money. The dealer cannot return unsold stock. How is K&C at a loss financilly?
The dealer discounts to move stock, thus creating a cash flow to buy more from K&C. The discounter makes up the discount loss thru volume.
There are no giant retailers like WalMart involved here. I,m sorry I just don,t get it.
I,m sure if K&C in purchasing material for production and all things being equel, would purchase from the supplier who gave him the best price. Why can,t the retail customer?
Gary
Hello Gary:
IMO If dealers discounted KC (or any product); collectors/ customers simply will become used of waiting for the dealers to discount the product in the futue. Therefore the discount product in time becomes the new market price and eventually forces retail prices and profit margins downward.
This forces manufacturers to become more efficient in productions or quality suffers or some combination. Also, dealers overhead is different between store fronts and internet only. With reduced product margins, it will put even more of a squeeze on "brick & mortar" stores with some eventually closing it up &becoming internet only stores and maybe worse closing up permanently. This means fewer venues to titillate the tactile visual collector; especially the potential new collector.
Yes, there is plenty competitors in the market but this market operates more like an "oligopoly". Where (with few exceptions); the market leader (KC) raises prices and the everyone else also does just enough to keep their price difference with KC the same. Therefore they all protect the profit margins. The rationale; is cost of labor & materials complicated with a weaker US dollar and weaker global economics. I agree this is a reality. With product price increases and the oligopoly market condition; many collectors have simply left industry with the exception of an occasional purchase. This has created a glut on the secondary market of TS product fetching lower prices. Interestingly, the remaining TS collectors buying retail are willing to buy in sufficient volume a perceived higher quality product at premium prices.
KC will insist they have competition and more than ever before. They do! However, they earned enough market share power where they can shift entire market price upward. It's really amazing to witness this. That's power! When First Legion enter the market, their prices were about $15-20 more than KC's. Now, that price difference is less than $5/ figure despite FL prices also increasing almost $25/ figure. AMAZING!
There's an incredible paradigm shift happening and IMO it just not because of material and labor price rises. Its a purposeful market strategy by the market leader and refined in the last 2 years. I'll let you and the rest of market to decide whether the price increases make FL & KC (P) series figures equal. My discussion is it about who has the better product. However, the causalities of this paradigm shift can be quantified by the glut of collectors selling off their collections on eBay at decreasing prices.
KC is looking to protect and max. annual revenues and it can do it. Not by product volume but but total revenue. IMO, their strategy will work. However, it will be a short term strategy unless global economies significantly improves; especially in the US and Europe or unless China picks up the slack in sales. If this doesn't happen, then the industry will contract into a hobby for the eclectic and wealthy. Maybe that's where it belongs.
What if Game - "Build a better Mouse Trap".
Flank the industry and redefine it by producing high quality themes in quantity at reasonable prices and $25-30 less than FL & KC. This can be done by:
- Marketing (shows and a consistent social media campaigns)
- Innovative technologies (3D Printers or something else)
- Distribution channels (Eliminate the dealer and go direct). This requires developing a direct relationship with the collector. I know this is sacrilege
In conjunction with pricing any of these or combination would work to reset and redefine the market. Eventually it would put pressure on the KC and the dealer and especially if the dealer has aging KC inventory on their shelves. This is all "pie in the sky" because it takes "time & money" necessary to create this change.
I liked where Britians was going with their sales & price strategy (compare their prices) before Richard Walker left. It might have been the right time to challenge the WWII TS companies.
In conclusion, KC strategy will work if they keep the course and market & economic conditions don't change despite the anger from collectors. In the end, it's business!
Carlos