Summary of Andy's talk:
Andy opened his address by making an explicit link between toy soldier collecting and a love of history. It was an idea he returned to on a number of occasions in his discussion of the hobby generally and the opportunities for expansion specifically. The failure of schools to adequately teach history is in Andy’s view ‘a great tragedy’. This was particularly topical given the increasing politicisation of the Australian History Curriculum.
Students have more chance of being familiar with Martin Luther King, Mandela or Gandhi than Winston Churchill or Dwight Eisenhower. Many of us have had the good fortune to have met with veterans of WW2 and some cases even those of WW1. It saddens me that young people today know little history and have not had the privilege of knowing the veterans of WW2.
Andy gave a quick outline of the early years of King and Country and made the point that if it was an overnight success, at 12 years, it was the longest overnight success in history. As for mixing with collectors in person, he acknowledged that this was where some of the best production ideas had their genesis. Nevertheless, Andy also acknowledged that there could be a a clear distinction between a really interesting idea and one that would be a good commercial decision.
Australia is a growing market for King and Country, as is evidenced in the continued success of the Australian Light Horse series. Andy was also kind enough to note that the dioramas on show were ‘something I have not seen in any other part of the world. They are truly unique’. The decision to produce the ALH stemmed from a discussion of what would be an appropriate Australian topic. The options were the First Fleet, Ned Kelly, an iconic bushranger (a bit like an American Outlaw, but tougher, a bit like Robin Hood, but less wearing of tights, no giving to the poor and more historically sound); Breaker Morant (a bit of a My Lai type character but treated quite gently by history and quite roughly by the Brits who shot him); Gallipoli; and the Australian Light Horse. Showing a talent for understatement Andy noted that Gallipoli was ‘from a military point of view, not the most successful campaign in the world’. The ALH, a clear victory, won in a close finish just ahead of Gallipoli as a production choice.
We were fairly sure that we had an Australian market that would cover development costs, so even if it only sold in Australia and nowhere else in the world, it wouldn’t lose money. The nice surprise for us was how well it did outside of Australia. It did very well in the US, exceptionally well in other Commonwealth countries, UK, Canada and New Zealand. It just got bigger and bigger.
Although the ALH range is not finished, it may well be scaled back to accommodate an ANZAC range which will begin before the end of the year. The question of Kokoda figures was given its yearly airing and again any hope of them being produced is limited by the fact that for all its iconic status in Australia, the campaign is little known overseas. Andy did suggest that he might venture into Burma and if that were to eventuate, Kokoda Australians would be a near certainty. It is not on the cards in the near future. The previous forays into the Pacific War were not failures as such but for each US Marine sold, K&C could have sold five Normandy figures.
Andy then answered some questions :
1) Any plans to do Sikh/Indian WWI figures as had a large volunteer army ? - Andy mentioned some already produced in North Africa and Sons of Empire series and will look into possibility of doing some for WWI.
2) Will K&C consider doing some half size bags like the previous Christmas bags but without the snow ? - Will ask Helen to look into it.
3) Any plans for siege equipment for the Medieval series ? - Not at this time. More rank and file planned.
4) Any plans to releases the number of items produced in the past ? - Probably not as would help competitors. Mentioned best selling tank was the Wittmann Tiger with 2,000 sold.
5) Any plans for some Australian / WW2 personaility figures ? - Yes. Couple of figures discussed.
6) What subjects does Andy like ? - Likes the Dunkirk, Malaya/Burma and Bomber Command campaigns.
7) Any plans to do early WW2 Polish Army in defence of Poland ? - No.
There were more questions than this but these are the ones not covered in main write up above.