I picked
Britains since that is all I collect. I decided some years ago that I had to specialize in one manufacturer for budget reasons.
I've gone further and decided to stick with gloss. I recently cancelled my order for the matte Durbar elephant after I saw the Kitchener figure and how it just didn't go well with my gloss Durbar elephants.
Instead, I bought the limited edition Queens Own Cameron Highlanders pipes and drums and Colour Party.
I think these figures set a new standard for paint detail among gloss manufacturers.