Ana Donzino
First Sergeant
- Joined
- Apr 25, 2005
- Messages
- 1,439
Dear all,
It's been a year now since we got into business. Honour Bound began producing its first tanks in February 2006, with the release of the first 3 Barkmann's Panthers. And the time has come to review everything that we have done.
We have realized that many things must change in order to continue going forward with Honour Bound. After lots of talking, analyzing pros and cons, we have decided that we need to give a strong twist to our production policy and marketing strategy if we want to keep our quality standards and unique artisan dedication that we give to each single vehicle that we make.
Since so many things about Honour Bound were new for us we had to learn by trial and error what worked and what didn’t. Many things didn’t work out as planned. We underestimated the time we needed to make the superb quality that we were looking for, and overestimated the production that our artisans would be able to make with our quality standards. We had to hire and train more and more staff to keep up with production, and pay them the salary that they deserve for their delicate and dedicated work. Prices of materials have been changing until we got the quality that we were aiming for.
We had to re-define what we are doing here. We offer museum quality miniatures, and we need to position ourselves in the correct business brand if we want to keep on going with our line. Most of you already know and recognize our quality, so we have decided to be what we should have been since the beginning: a cottage connoisseur industry making unique pieces with high quality. From now on, each piece will be signed by the sculptors and numbered, assuring a guaranteed quality and a value that will only go up. We plan to release the vehicles as limited editions, from 50, 100 to 250 pieces for each edition depending on the versions to be released, and the popularity of the set. We will begin with the GPA jeeps of which we will make 100 of each version. The figure sets won't be limited, yet keep the good quality.
As a result, there's the need of a raise the prices. I know that this is the worst part to accept, but it is honestly the only way we can keep on doing what we do. You already know the quality you will be paying for, and you'll have to decide if it's worth it for you or not. It is your own sincere analysis that will let you decide if you want to keep on buying our line.
I want to fully thank you for your support during this first year, you all know that we appreciate your feedback very much. No hard feelings if you think that we are asking more than we should for our quality standards. No hard feelings if you don't (or can't) keep on collecting our line. This is a matter of business survival. We can't expect understanding from everyone. But this direction twist is the only way we can go from now on.
Thank you all,
Ana
It's been a year now since we got into business. Honour Bound began producing its first tanks in February 2006, with the release of the first 3 Barkmann's Panthers. And the time has come to review everything that we have done.
We have realized that many things must change in order to continue going forward with Honour Bound. After lots of talking, analyzing pros and cons, we have decided that we need to give a strong twist to our production policy and marketing strategy if we want to keep our quality standards and unique artisan dedication that we give to each single vehicle that we make.
Since so many things about Honour Bound were new for us we had to learn by trial and error what worked and what didn’t. Many things didn’t work out as planned. We underestimated the time we needed to make the superb quality that we were looking for, and overestimated the production that our artisans would be able to make with our quality standards. We had to hire and train more and more staff to keep up with production, and pay them the salary that they deserve for their delicate and dedicated work. Prices of materials have been changing until we got the quality that we were aiming for.
We had to re-define what we are doing here. We offer museum quality miniatures, and we need to position ourselves in the correct business brand if we want to keep on going with our line. Most of you already know and recognize our quality, so we have decided to be what we should have been since the beginning: a cottage connoisseur industry making unique pieces with high quality. From now on, each piece will be signed by the sculptors and numbered, assuring a guaranteed quality and a value that will only go up. We plan to release the vehicles as limited editions, from 50, 100 to 250 pieces for each edition depending on the versions to be released, and the popularity of the set. We will begin with the GPA jeeps of which we will make 100 of each version. The figure sets won't be limited, yet keep the good quality.
As a result, there's the need of a raise the prices. I know that this is the worst part to accept, but it is honestly the only way we can keep on doing what we do. You already know the quality you will be paying for, and you'll have to decide if it's worth it for you or not. It is your own sincere analysis that will let you decide if you want to keep on buying our line.
I want to fully thank you for your support during this first year, you all know that we appreciate your feedback very much. No hard feelings if you think that we are asking more than we should for our quality standards. No hard feelings if you don't (or can't) keep on collecting our line. This is a matter of business survival. We can't expect understanding from everyone. But this direction twist is the only way we can go from now on.
Thank you all,
Ana
