Alrighty folks, let the two-week grace period begin. As US distributor of course I had to get my prices changed as soon as they went into effect (it looks odd to tell dealers new prices and not get your own in line) but what can be changed can be reversed, so expect to see them back to the old prices speedy quick for the next two weeks. In the meantime you can still order through the website and we'll charge only the old price as some of you have already done.
If you are a Treefrog customer you received notice in this week's newsletter earlier this week that prices were going to go up although we hadn't received the actual new prices at that point. After they were officially announced we tried to think of ways to soften the blow of the new pricing and were considering issuing vouchers with current items toward future releases but I think the two week grace period works better for everybody.
To be honest we thought about a grace period, but not a single newsletter subscriber ordered a single piece of Honour Bound after receiving the warning so I got the impression that it didn't matter much to people. (Okay Ernie, you are excluded--you did inquire about the new prices but I was still waiting for them at that point
and since you had asked I would have honored the old prices for you anyway).
It's been a crazy weekend here and I've been away for most of it so I haven't been around much to think more about the Honour Bound changes. I realize in thinking about it now though that of course you don't all receive our newsletter and that once having seen the new pricing people would be spurred to purchase items they had been windowshopping for, so I like the idea of the grace period. I especially like it if it makes you collectors happier and not upset with Ana and Honour Bound. Obviously this new company is constantly learning and growing and they limped along with their lousy profits for longer than a lot of people would before deciding they had to change something to keep the company going. Instead of thinking of it as an abrupt decision with a short grace period think of how many months ago they probably should have raised prices. And which would make you more upset--constant little price hikes until they figured out what was profitable or one "one and done" price hike like they did? I kind of think it had to be this way.
And please don't be too hard on the dealers being ready to bring on the new prices. You need to remember the current/old pricing is not at all profitable for dealers (or HB for that matter) and most dealers have stayed on for the love of the product than for profits. We hope you all know your dealers well enough to know they aren't the gas gouging types.
So thanks for all the interest in the product, I hope those of you who love it can continue to collect it, and if not buy it now and enjoy the current pieces which are fabulous.
Kind regards (and please continue to regard us kindly
),