The subject of price as regards "collectible toys" has a tendency to become emotional at times. This may be true because so many of us lived through a sort of collector's
golden age, one when discretionary incomes were high, our national currencies were strong, and the cost of Chinese manufactures was VERY low. Suffice it to say, it's no fun getting the rug pulled out from under ones purchasing regime,
just because there's been a sea-change in the relationship between maker and buyer. These facts acknowledged, It's still awfully easy to become sullen when confronted with the new economics of collecting, but that's just where we are, IMHO.
To take some of the edge off of the conversation, and some of the heat off of this, or that, TS manufacturer, I'm going to post some quotes from William Liu, a representative of Hobby Master, a maker of collectible model airplanes. In doing so, I acknowledge that TS and toy model airplanes are distinctly different products. Because of that, I'd be wrong to draw too strong a correlation between the two. However, I believe that TS makers are in much the same staits as the makers of model airplanes. All that I ask is that our readers keep an open mind, and be willing to accept any parallels that may exist between the two endeavors.
First, on the biggest challenge facing Hobby Master:
The biggest challenge is costing including the rise of salaries and inflation in mainland China. Also the structural change of the Chinese economy poses a big challenge for us. Manufacturing is receiving less support from the government today.
Second, in response to complaints about quality control in his products:
QC is a problem for most manufacturers indeed. Stability of the labour force is a big questions for us. We see the turnover rate as very high in the factory. We always wish to maintain a higher standard of finished products. Resources have to be provide for a stronger QC team and we will see what can be done.
Third, in response to complaints about the quality of camo and other paint to HM models:
We need to discuss with the engineering department. Mottle pattern tends to be more realistic but it requires skilled labour hand spraying the pattern. It can be done but the scrap rate will be higher. We need to check whether it can be done in an acceptable level.
and:
We have been using FS and color charts but this has to be toned down a bit when applying onto a model. Otherwise, everything will look too dark. But we can provide some standard color to the production team and indeed this is what we are doing now. But production control is another matter.
Fourth, in regard to some of the quirkier flaws that show up in models, ones that could easily be remedied were the master properly scrutinized before production began:
This is relating to a much larger question indeed. Collectors expect their models to be as realistic as possible (and this certainly involves more time and cost). However, manufacturing wishes to fully utilize factory resources (not leaving anything idling).
Fifth, on the business environment associated with toy manufacturing:
The latest news around our area is that a model factory (producing automobiles and military) that used to employ around 4,000 people but has closed last month. It was down to around 300 people before closing and leaving quite some debt unsettled.
Sixth, on the possibility of new molds from HM or it's offspring Skymax:
We probably won’t see too many moulds from either Hobby Master or SkyMax given the return and investment problem. Indeed, we don’t have any plans for a new SkyMax’s mould yet.
Finally, on the future of finished models like those produced by Hobby Master:
I would just want to mention one final word about finished diecast models. It will become more and more difficult as times go on. This is reflected by the ever rising prices of older models. Production is getting harder than ever before. With higher selling prices we can only maintain reasonable profits to keep running today. So support from the collectors is very important.
Sound pretty glum, wouldn't you say? Well, venerable old Corgi is in trouble, yet again, also. The "Pooch" lost a million bucks last year, and dumped their Chinese supplier, apparently in self-defense, at a cost of $600K. This against a backdrop such that many, many QUALITY model manufacturers have gone out of business in the last five years. It's tough out there, gentlemen, very, very tough.
In closing, I'm absolutely obligated to state that the quotes above were garnered from the darn-near impenetrable innards of the DAF diecast forum. I'd post a link to the whole interview, but the way that the manuscript was formatted and linked to the forum makes it impossible to do so. Still, thanks to the folks who conducted and published the interview, regardless of it's somewhat peculiar restrictions on access.
-Moe