Currahee Chris
Sergeant Major
- Joined
- Apr 24, 2007
- Messages
- 4,776
The problem for Andy is companies like Forces of Valor which produce excellent quality vehicles from these conflicts in enormous quantities at prices that a polystone vehicle and hand painted white metal figure company cannot compete with, so it is very hard for him to break into this market and make a profit (as opposed to WWII, where he already holds a huge market share).
I'll take any and all bets that Andy's WW2 market share here in the States pales in comparison to Dragon, 21st Century and FoV WW2 releases.
I'll take any and all bets that Modern troops are #2 in sales volume and overall sales dollars here in the States. With FoV and 21st Century getting hooked into the major retailer distribution channels of Target, Wal Mart and Toys R Us, they will continue to dominate the market overall.
Now, that being said, I am even willing to go so far as to say that Modern US troops are outselling WW2 American figures- perhaps not outselling them, but maintaining a close pace. I credit that with the look of the modern fighting forces- who DOESN'T want an Abrams, Bradley, Stryker or any of the excellent selections of "super cool" looking modern airplanes, helicopters or Hummers- even the figures- body armor, weapons, etc just look "cooler". It's kind of like getting the option of getting a Hummer H2 (Modern US Troops) or a Prius (WW2 US Troops)- God knows, the Prius is going to get you the better gas mileage and be eco friendly but the H2 is going to get you all the chicks!!
However, I believe NONE of these figure lines come close in either sales category, not even in the same league, as Nazi figures-and thats here in the States.
Now, all that being said, I believe we have seen a real first in Toy Soldier history. FoV and 21st haven't made a modern Al Qaeda or mujahadeen figure (I don't believe) but KC and Figarti have. I believe this would mark the first time in Toy Soldier history that a toy soldier company has made "enemy" figures during a major combat operation. Am I correct here??
What we are seeing here on this forum is really only a small slice of the toy soldier collector pie- it really isn't representative of the toy soldier collecting universe. Napoleonic, AWI, ACW and medieval figures are very popular here. But I would be willing to bet that they don't even account for 10-15% of the total US sales volume.
So, that being said, I believe that the average toy soldier collector is wildly supportive of the current US troops but, if my assumptions are correct, the average toy soldier collector is also wildly supportive of the Nazi war machine. Those of us here on the forum represent a minority of collectors who through education, life experiences, etc, choose to collect what they like, which, I would assume through observation, puts Modern figures in the middle to lower end of the collectibility scale yet, still leaves the Nazi war machine in the top 3 or 5.
Just my 2 cents.
CC