Oz...I couldn't agree with you more, and even though the retailers may be cutting back...and cutting staff...trying to add new customers to the TS hobby to stay afloat, it is an initiative far beyond a single retailer's ability...I am really surprised that manufacturer's and retailers have not gotten together to develop a comprehensive plan for reviving the TS market, but I think relatively short term goals or lack of capital (or both) have kept manufacturers from doing what they know is necessary to initiate a new generation of collectors.
I understand many manucaturers will state that their business philosophy includes creating pieces for adult collectors, but without "toy soldiers" appropriate for children (the period when I am guessing most of you were "hooked," whether you realized it or not), there is unlikely to be a very viable adult collectors market in the future. It will ultimately become a low volume/high end industry that excludes many of the current mid-range enthusiast because there won't be enough of us sustain it. No one wants to acknowledge it, but it is inevitable. Compare what TS collecting was in the 1960-70 to now...it has already become exclusive to our generation. "Metal TSs appropriate for 14 and up"?! How many 14-year olds can afford to collect these pieces? I am not complaining about the price, just pointing out the shift in consumer markets. I suspect it was in the mid-1980s that most established TS manufacturers recognized the waning child market and broke into "adult collector" pieces...lower volume, higher margin. What I think they failed to recognize was that the industry could only sustain itself for so long without infusing new blood.
If I were in the industry, I would be providing children's toy soldiers at the most nominal margin, virtually giving them away just to generate a legacy of adult toy soldier collecting and a vital future for my business.
I have seen only one really well thought out marketing campaign to introduce new adult collectors, and that was Del Prado. Despite some quality and distribution issues, they offered many mid-range lines at very affordable prices, inclusive of the Osprey booklets, and made them very visible. I suspect that every major manufacturer profited from their initiative...because once new collectors found they could afford a number of the Del Prado figures, they suddenly discovered and experiemented with some of the higher-end figures, many of who have become faithful patrons of all your favorite TS manufacturers.
That's all.