Hmmm very interesting thread this, seems to be really developing into something. Let me address 2 issues here:
1. We are riding on the back of K&C’s coat tails by bringing out complementary products to their Vietnam range.
2. The best comment yet is that we stole their idea of making a Land Rover.
So let me tell you a story, I love a good story although this may not actually be as good compared to previous ones.
Every year for the last 3 or 4 years around Christmas time we have met a good Australian customer of ours in London. We have a beer (Peroni) and some pasta at Carluccios, we discuss the TS market and what would be a good seller for future production, it’s a great day and I look forward to it every year. The ideas mentioned have included WW2 Germans, Vikings, Normans and Australians in Vietnam (both way before K&C or JJD made either) and even some others like Boer war. At the first meeting in 2016/17 we were still heavily involved with the Romans and Spartans and could not really proceed with any of these ideas. However fast forward a year later we start back into our WW2 Germans and mull over Vietnam and the Normans, but being a small company we can only cope with so much. Now that same person probably spoke with K&C and JJD and mooted the same ideas to them, who knows or maybe other collectors did, does not really matter. We get emails just about every day with ideas for future products that are always sure sellers!
Of course during that time K&C and JJD both proceed with 2 of the above ideas and good for them they got there before us, I wish them every success, however does not mean we cannot make figures or other items for these series if we see a gap in the market.
We have made WW2 British tank riders but no British tank and also German riders, until recently no German tank for ‘zee Germans’ to sit on either. I don’t recall anybody saying we were riding on others coat tails then. I prefer to see it as complimenting an existing 1/30 series, much like Hauler, Black Dog and Eduard do in 1/35 scale for other model makers kits like Tamiya. Another 1/35 scale figure manufacturer makes the most exquisite 1/35 scale figures but no vehicles, yet he showcases his tankers and tank riders very proudly with other manufacturers vehicles and nobody seems to get in the least upset about it. He’s filling a gap that the vehicle manufacturer created.
Others may see it a different way and of course that is their prerogative, but this is the way I see it. If you don’t see it this way then guilty as charged your honour.
This brings me onto vehicle production, one of the reasons we pulled out of it some time ago, was it takes a lot of time to produce a vehicle and ties up large amounts of resources, for us it’s at least a year from start to finish assuming there is a suitable 1/35 scale model kit we can use for reference. If no 1/35 scale model kit then add on another3 months at least. This now makes our LR production schedule 15 months for those of you doing the maths. You also have to remember we have other ongoing projects that require our attention and there are only so many hours in a day. Some projects can sit there for years, with one of us going backwards and forwards to them for a wee tinker, some never happen at all despite many hours of work.
If there is any possibility another manufacturer may make an item before us then we do not make it full stop, makes no sense financially as it only dilutes sales for us and them. Nobody wins and we might as well make another item that will sell better for us. The conspiracy theory that once we heard K&C were making a LR, we jumped on the idea and rushed it through to production shows a complete lack of knowledge with regards to this type of production. It borders on Walter Mitty fantasy territory, no offence intended, it just does.
It takes us 6-9 months to get a figure out from start to finish depending on how busy our factory is, a vehicle is twice as much work and as said before takes us a minimum of 1 year.
By the time K&C mentioned in July 2019 they were going to make a LR, we were over 6 months into the project with release of prototype slotted for London December show, frankly we were already beyond the stage of no return. Once we heard K&C were going to make a LR we contacted our factory and revised the purchase order down from 200 vehicles to 120 as we knew our sales would be affected.
Had there not been a delay with the machine gunner and as per normal the darn decals, we would have previewed it in December in London with general release in February 2020. As we all know the world has since then been consumed by a pandemic which knocked ours and others productionback another 10 weeks, hence an April release rather than sooner as planned.
Prior to starting the project we did discuss with some of our customers and dealers whether a Land Rover would be a good seller and all agreed, that as nobody to that date had made one and no mention of one from anybody else, then it would be a good seller. Never look a gift horse in the mouth as my old man used to say.
Some of our British customers have mentioned to us (numerous times) over the years that if we ever made a Land Rover they would buy it in any format and true to form they have now both ordered from us!
So despite (relatively) being the new kids on the block we have made a completely original vehicle not made by another manufacturer to date in 1/30 scale and the fact that we produced it before anybody else only goes to reinforce this comment. It could be that K&C had the idea to make a LR at the same time or before us, I guess we will never know, however we were first to bring it physically to market and that only goes to prove our point even more.
We also have other unique projects in the pipeline and dare I say it some not so original like a winter Panzer 4. I wonder if anybody will comment then that we are copying the ideas of K&C, CS, FL or WP who have all made winter Panzer 4’s, those I especially look forward to addressing. After all I am not going anywhere soon in the current climate and have nothing else better to do.
When I posted the photo it had been the end of a very long day struggling with setting up a lightroom and a new camera with all its technicalities (give me a Kodak Brownie any day), the content was actually irrelevant to me, I was more pleased with the photo than anything else. For those of you who seem to take umbrage at this I apologise, but as you may not have noticed, I did not mention anybody’s products in the photo as it’s pretty obvious whose are whose. Had I been a collector who had posted this photo then I am sure I would have received a pat on the back for my efforts or maybe not, who knows depends what you thought of the photo I suppose. However because we are also a manufacturer its automatically assumed that we are promoting our products, if that is the case then conversely or rather perversely are we not also promoting the other companies products at the same time?
As a foot note I actually don’t need to promote the LR anymore, its 98% sold out here and no doubt would have already sold out had it not been for Covid-19 but I do hope K&C sell more Aussie tank riders because of the photo, they are nice figures and look great in any number of scenarios including with our Land Rover.
I won’t be posting any more comments or replies to this thread as enough said, but I do thank you for reading and putting up with my story!
Best wishes Blake@TG
Still head of photography until a suitable replacement is found.