It’s not that simple. Most writers and actors are not superstars so they are not paid exorbitantly and the amount of work is shrinking. People have not returned to theatres in the amounts expected; globally the number of tickets sold in 2019 was 7.9 billion. By 2027, that may reach 7.2 billion. TV, which both writers, actors, etc. and networks relied for income has shrunk. That gravy train is over and now streaming is king but it’s not entirely profitable yet and to cut costs streamers have cut employees and want to retain as much of that income stream as possible; they won’t give it up without a fight. On top of this actors and writers are concerned that AI will cut them out and they want restrictions placed on its use; if the actors and writers don’t do it now, the next time the contracts expire will be too late. Basically, you have a shrinking pie and both sides are trying to fight to survive.