UT Austin is reinstating mandatory SAT submission with standards and they eliminated DEI considerations. Going back to old school - you earn the admission, there are no participation trophies. Additionally, preference is going to fully resort to Texas residents. I can proudly say, my son, submitted scores, treated it as a competitive admission and got in from out of State. In other words, he earned it, not sure that can be said for a lot of admissions since 2020.
Again, I do agree that College is definitely a big business and that is not only in Sports, it is in academics too. They need a constant annuity of tuition, that is what fuels the engines. The worst offenders are the ones that structure their admissions and graduation rates so that they capture more federal funds.
TD